Starting a Wix Store: Waste of Time or Not?

(December 2024)

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In This Article

  • LET’S CUT TO THE CHASE!
  • NOW, LET’S DETAIL THINGS FOR YOU
  • WHAT’S THE CATCH WITH STARTING A WIX STORE?
  • WHAT YOU NEED TO KNOW
  • WHAT ARE WIX’S COMPETITORS OFFERING?
  • WHAT AFFECTS WIX STORE’S PRICES?
  • WHAT AFFECTS PRICES IN THE INDUSTRY OVERALL?
  • HOW TO GET THE BEST DEAL WITH STARTING A WIX STORE?
  • CAN YOU AFFORD WIX’S PRICES?
  • FINALLY: IS STARTING A WIX STORE A WASTE OF TIME OR NOT?

Listen up, entrepreneur! Are you embarking on the e-commerce odyssey with a Wix store? This isn’t about chasing trends or following the herd. It’s about carving out your digital empire, one pixel at a time.

Here’s the deal: Wix isn’t just a platform; it’s your launchpad to the stars. With drag-and-drop simplicity, you can craft an online storefront that screams you. And with a suite of tools at your fingertips, you can not only sell products, you can also sell experiences.

So, is starting a Wix store a waste of time? Not on your watch. It’s a canvas for your ambition, a battleground for your business acumen, and a testament to your tenacity. Get ready to turn browsers into buyers and skeptics into people who tell you to others. Continue reading to discover more.

LET’S CUT TO THE CHASE!

START IT IF
  • You have a clear business model and know exactly what you’re going to sell, who your target market is, and how you can differentiate yourself from the competition.
  • You have done your homework on the legal requirements for starting an online business in your region, including necessary licenses, tax obligations, and adherence to e-commerce laws.
  • You already know the payment gateways you want to use and ensure they’re compatible with Wix, providing secure transactions for your customers.
  • You’ve established a reliable shipping process, whether it’s dropshipping, working with local couriers, or international shipping, with clear delivery times and costs.
  • You have a plan for handling customer inquiries and complaints, ensuring that customer service becomes a cornerstone of your business from day one.
IGNORE IT IF
  • Your Growth Exceeds Platform Capabilities. You anticipate rapid business growth or high traffic volumes that may surpass what Wix can handle efficiently.
  • You require advanced customization beyond the scope of Wix’s templates and features to provide a unique customer experience.
  • You need robust SEO capabilities to ensure your site ranks well on search engines, and you find Wix’s SEO features to be limiting.
  • You foresee a future need to migrate your website to another platform, and you’re aware that transferring content from Wix can be challenging.
  • You want complete control over your site and its content without the risk of platform-imposed limitations or the potential of losing access to your site.

THE BOTTOM LINE

Here’s the straight talk: Starting a Wix store is like getting ready for a challenge. If you have strong willpower and have what it takes, Wix can help you with tools for creating a great online store. But if you want more control or have bigger dreams, you may want to build your own website instead. Ultimately, the choice is yours to make.

NOW, LET’S DETAIL THINGS FOR YOU

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Now, ready to dive into the nitty-gritty of starting a Wix store. Wix is your online business wingman, offering a platform that’s not just about building websites but creating a full-fledged e-commerce presence. It’s where you turn your virtual storefront dreams into digital reality.

Now, a Wix store is your e-commerce command center on this platform. It’s where transactions happen, products shine, and customers click ‘add to cart’. It’s your slice of the online market pie.

Capacity and Ability

Wix stores come with muscle. You can flex up to 50,000 products, each with 6 options like size or color, and up to 100 choices per option. That’s a lot of inventory variety! Plus, you can create up to 1,000 variants per product. So, whether you’re selling handmade soaps or high-tech gadgets, Wix has a platform for you.

Pricing

When it comes to pricing, Wix doesn’t shy away. Its plans range from the ‘Light’ at $17/month for the basics, up to ‘Business Elite’ at $159/month for the full suite with unlimited storage and advanced features. And if you’re going big, there’s the ‘Enterprise’ starting at $500/month. Remember, the right plan for you depends on your business size and needs.

Integrations

Wix plays well with others. With over 500 apps in the Wix App Market, you can integrate with leading marketing or financial tools, sell online, and more. From email marketing with Klaviyo to dropshipping with Modalyst, Wix’s integrations are like a Swiss Army knife for your online store.

So, if you’re ready to start your Wix store, make sure you line up your products, polish your business plan, and dial your ambition up to eleven. It’s time to turn that ‘Open for Business’ sign on!

WHAT’S THE CATCH WITH STARTING A WIX STORE?

First off, Wix is like that friend who supports you with a user-friendly interface and a bunch of cool features, but it’s not without its quirks.

Here’s the scoop: Wix stores have limits. You can stock up to 50,000 products, and each can have 6 options with 100 choices each. Although this may sound like plenty, if you’re planning to be the next Amazon, you may hit a ceiling. And while you can create 1,000 variants per product, if you’re all about those customizations, this may cramp your style.

Now, talk about the money. Wix doesn’t charge you transaction fees, which is awesome, but remember, the payment processors will. And those premium plans? They range from $17 to $500 a month. Sure, you can start for free, but if you want to play in the big leagues with all the bells and whistles, you need to pay up.

Integration-wise, Wix is a social butterfly with over 300 apps to mingle with. But, and it’s a big but, if you’re looking to integrate something outside its circle, you may find yourself hitting a wall.

So, what’s the bottom line here? Wix is great for getting your feet wet in the e-commerce pool. It has the tools to help you start swimming, but if you’re planning to dive into the deep end, make sure you know the platform’s limitations and costs. It’s all about finding the right fit for your business size and ambitions. Go in with your eyes open, and you are going to be fine.

WHAT YOU NEED TO KNOW

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Wix is your digital storefront builder, a place where you can turn your products into profits without getting tangled in the web of coding. It’s user-friendly, sure, but don’t let that fool you into thinking it’s not powerful. You can showcase up to 50,000 products, with 6 options and 100 choices per option. That’s a whole lot of variety to offer to your customers. And when it comes to sales, Wix is like your personal cashier, handling transactions with a range of payment methods and even letting customers pay in installments. You can read that again.

Now, before you jump in, remember that Wix stores come with their own set of rules. You need to play by their book when it comes to store design, as customization has its limits. Even though Wix may not charge you transaction fees, the payment processors may take a slice of your pie. In addition, if you’re planning to scale up big time, keep in mind that Wix may not be able to keep up with the pace of a rapidly growing enterprise. So, gear up with this knowledge, and you can be ready to start your Wix store with your eyes wide open and ambitions set high.

WHAT ARE WIX’S COMPETITORS OFFERING?

Wix vs Squarespace

Step into the design dojo with Squarespace. If your brand’s got style, Squarespace is your catwalk. It’s the go-to for aesthetically pleasing sites with a drag-and-drop editor that’s a breeze to use. But if you’re looking to scale up big, Squarespace may leave you wanting more in the e-commerce department.

Wix vs Shopify

Now, if you’re gunning for the e-commerce crown, Shopify’s your heavyweight champion. It’s for you if your business is all about selling online. Moreover, you can get robust tools that can handle your growth spurt from a small shop to an online empire. However, remember power comes at a price, and Shopify’s plans can pack a punch to your wallet.

Wix vs WordPress

Want freedom? WordPress throws open the gates. It’s the land of customization, where you can build anything from a blog to a full-blown store. However, freedom means responsibility—you need to handle hosting and keep up with updates and security. It’s not for the faint of heart.

Wix vs Weebly (Square Online)

Weebly’s whispering sweet nothings to small businesses. It’s simple, it’s sweet, and it’s got just enough features to get you started without overwhelming you. Also, it’s cozying up with Square for a seamless payment experience.

Wix vs GoDaddy

Need to get online fast? GoDaddy is your quick draw. It’s not just about domains anymore; GoDaddy’s website builder is all about speed and service. But if you’re planning to build a complex site, GoDaddy may not be your best shot.

WHAT AFFECTS WIX STORE’S PRICES?

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Plan Selection

Your choice of plan is the big-ticket item. Wix has a range from the ‘Light’ plan for starters to the ‘Business Elite’ for the big players. Choose wisely based on your needs.

Domain Costs

Thinking about a custom domain? That may cost you extra. Prices vary depending on the domain extension and the term length you choose.

Apps and Integrations

Want more functionality? Each app or integration you add might bump up the cost. Some are free, some aren’t.

E-Commerce Features

If you’re selling products, you need a plan that supports e-commerce. Higher-tier plans come with more advanced features, and yes, they cost more.

Payment Provider Fees

Wix may not charge you transaction fees, but your payment provider can charge you. Factor those fees into your budget. Remember, starting a Wix store is like any investment. You need to plan well to get out. So, consider these factors, set your budget, and get ready to take the e-commerce world by storm.

WHAT AFFECTS PRICES IN THE INDUSTRY OVERALL?

Supply and Demand

This is the big kahuna of price factors. If a product’s in high demand but low supply, prices shoot up. Too much product and not enough buyers? Prices dive.

Economic Conditions

The overall health of the economy plays a huge role. In a booming economy, people spend more, and prices can rise. In a downturn, the opposite happens.

Competition

If you’ve got a lot of players in the game offering similar goods or services, they may compete on price to snag customers.

Regulations and Laws

Government policies, taxes, tariffs—they all add layers to the cost of doing business, which can affect prices.

Costs of Production

Everything from raw materials to labor affects how much it costs to make a product, which in turn affects its price.

HOW TO GET THE BEST DEAL WITH STARTING A WIX STORE?

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Follow these steps and you can be set:

  1. Start Free: Begin with Wix’s free plan to get a feel for the platform. No need to shell out cash until you’re sure it’s the right fit.
  2. Wait for Deals: Keep your eyes peeled for discounts and promotions. Wix often offers deals, especially for new users or during sales events.
  3. Choose Wisely: Pick a template that matches your business vibe and needs. It’s not just about looks; functionality is the key.
  4. Optimize First: Before you upgrade to a paid plan, make sure your store is top-notch—great product images, SEO-friendly descriptions, and all.
  5. Use Built-In Features: Take advantage of Wix’s features like coupons and discounts to attract customers and boost sales.

CAN YOU AFFORD WIX’S PRICES?

Can you afford it? That depends on your budget and business goals. Wix has a range of plans, from the ‘Light’ plan at $17/month for the basics, all the way up to ‘Business Elite’ at $159/month for the full suite with unlimited storage and advanced features. And if you’re going big, there’s the ‘Enterprise’ starting at $500/month.

Now, don’t let those numbers scare you. Start with the free plan, get your store up and running, and then decide if you want to upgrade. Remember, it’s not just about affording the price—it’s about investing in your business’s future. So, crunch those numbers, weigh the benefits, and if it all adds up, go for it!

FINALLY: IS STARTING A WIX STORE A WASTE OF TIME OR NOT?

Starting a Wix store is far from a waste of time if you’re ready to roll up your sleeves and dive into the e-commerce pool. It’s a platform that supports you with user-friendly tools, a variety of templates, and enough flexibility to get your online business off the ground.

But here’s the kicker: like any business venture, it demands your hustle. You need to put in the work to design your store, market your products, and provide top-notch customer service. If you are ready for these tasks, then Wix is a solid ally in your entrepreneurial journey.

So, is it a waste of time? Only if you make it one. Treat your Wix store like the business powerhouse it can be, and you can be looking at your next big break. Get in there, give it all you have, and make it happen!

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