Increasing ecommerce sales comes with different responsibilities such as choosing the right platform, search engine optimization, email, and social media marketing, among many others.
To give your ecommerce business a “shot in the arm,” keep improving your store’s traffic so you can end up with a higher number of store visitors, a longer site duration per shopper, and greater dollar sales per buyer.
Don’t worry!
This article sheds light on the tactics and tips you must understand so you can make your online store not only stand out but also increase sales consistently.
To increase ecommerce sales:
- Make Sure You’re on the Right Platform
- Set up and Design Your Store Properly and Make It SEO-Friendly
- Use Email Marketing to Get Engagement
- Take Advantage of Social Media
- A/B Test Your Store and Use Data Analysis to Improve Your Strategy
- Get Intimate With Your Customers, Provide Quality Customer Service and Add Customer Reviews
- Set Up Shipping, Run Calculated Promotions and Use the Scarcity Approach To Increase Sales
- Create a Money-Back Guarantee
- Offer Multiple Payment Options
- Follow Ecommerce Best Practices
Let’s find out more!
1. Make Sure You’re on the Right Platform
To increase ecommerce sales like a pro, ensure you’re on the right platform. Evaluate the pros and cons of the platform you choose so you can get the finest value for your budget.
Choose a platform that comes with business tools such as speed and scalability, customizable features, multiple payment gateways, etc.
Consider how much you need to build a business on the platform. Include the initial and ongoing costs such as the monthly plan, processing fee, and many more.
Make sure the platform allows transactions via third-party vendors (such as Stripe, Payoneer, and PayPal), so customers can have multiple payment options.
Verify the product management system such as price range, categorization, shipping options, etc. to create a compelling shopping experience.
Take note of the platform’s security criteria to ensure your business has some degree of protection. Check security parameters like Distributed Denial of Service (DDoS), and fraud protection.
2. Set up and Design Your Store Properly and Make It SEO-Friendly
To boost ecommerce sales like a pro, set up, design your store properly, and make it SEO-friendly to attract visitors.
Use a fitting color combination, memorable business name, unique business logo, and responsive theme that sits well across all devices. Choose a theme that allows customization.
Add a clear call-to-action to guide your customers on what to do while in your store. Also, create a unique writing style and tone for your product description and content creation.
Include short videos where necessary, and use the right fonts, and bullet points.
Use Search Engine Optimization (SEO), craft a unique web address, and include invoices, emails, shipping materials, and marketing campaigns in your brand to rank your store on Google.
Use tools such as Monster Insights to display the top 50 Google search terms. Optimize your store with the top 5 terms that rank high on your search results.
Improve your store’s mobile browsing experience, as most ecommerce sales nowadays come from smartphones.
3. Use Email Marketing To Get Engagement
To grow your ecommerce sales like a pro, use email marketing to get more engagements from customers.
With email marketing, you send commercial messages to new, existing, and potential customers, prompting them about current offers, sales, and coupons your store offers.
Be specific with your email marketing campaign. Clearly define your marketing goal and narrow the campaign to meet your target.
Choose an email marketing tool so you can execute email marketing campaigns.
Pay attention to MailChimp, HubSpot, and Constant Contact.
Choose a tool that comes with custom-branded templates, a drag-and-drop email editor, a fast delivery rate, and a subscriber management system. Make sure you can also send unlimited emails and track your performance.
Create an email list to gather contacts from people who express interest in your products. Use an email plugin that prompts users to sign up through the form while on your store.
Don’t run different email campaigns simultaneously. You may not get the result you seek.
4. Take Advantage of Social Media
To increase your ecommerce sales, take advantage of social media marketing.
Use key social media platforms such as Facebook, Instagram, Youtube, and Pinterest as instruments to drive online traffic that generates sales.
Integrate your social media platforms into your ecommerce store. That way, you pull traffic to your store.
Also, optimize your social media bio—integrate your store’s link. Use feeds, stories, and reels to promote your products and services—and ensure you choose your target audience as you create a campaign.
Run social media ads campaign with specific objectives, and set your ads budget and timeframe. Sit back, and enjoy the magic.
5. A/B Test Your Store and Use Data Analysis To Improve Your Strategy
To drive traffic and grow your ecommerce sales like an expert, run different A/B tests for your store and use data analysis to improve your strategy.
Choose what you want to test and create some variants—font color, background color, etc.
Compare two versions of products, web pages, email, or other marketing tools to measure the difference in performance. Also, evaluate your marketing campaign and conversion funnel to get data from your customers’ behavior.
Set goals, and analytics tools to know how many customers you have, your traffic sources, and customers’ behavior while in your store so you get the best-performing product prices and pages.
Install relevant plugins that occasionally send promotional emails to your existing customers and keep records for each product you sell. With this, you can differentiate between “sales” and “profit.”
Increase sales with deep segmentation, a process that helps you track pages your store visitors stay on—and the products they click—so you can you send them highly targeted offers based on their most recent store page behaviors.
6. Get Intimate With Your Customers, Provide Quality Customer Service and Add Customer Reviews
To enhance ecommerce sales and make a profit, get intimate with your customers, offer quality customer service, and include customer reviews.
Figure out their “pain point” through what they consistently buy and occasionally send them non-business-related emails addressing their pain. This gives them the impression that you care.
Check up on them, but do it professionally, so you don’t seem desperate. Remember, they are the reason your business exists.
Don’t hinge so much on automated engagement chatbots. Respond to customers’ emails as much as you can.
Keep your response times below 24 hours for every email your customers send. The earlier, the better.
Ask loyal customers to write reviews on the products from your store. Use customers’ reviews to boost business credibility. Display positive reviews in your storefront to build trust for existing and prospective buyers.
Show off positive reviews on your social media pages. That way, your store’s authenticity becomes glaring to new and existing customers.
7. Set Up Shipping, Run Calculated Promotions and Use the Scarcity Approach To Increase Sales
To boost your ecommerce sales like crazy, set up shipping, run deliberate promotions, and use the scarcity approach.
Use the free shipping model to reach a wider audience beyond the US. Think global. People buy more than one product when there is free shipping.
Create an exit offer with a promo code for visitors who abandon their cart. Tailor your offer to the customer’s quest. This trick sometimes compels customers to make a purchase they may not have initially planned.
Create offers that contain endearing prices, good terms and conditions, product guarantees, and bonuses.
Trick: Include major competitors’ names in your ad description so their customers can find your store when searching for similar products or services.
Use various styles of promotion such as influencer marketing, Google Ads, content creation, and cross-promotion at diverse times and frequencies throughout the year. This keeps leads active and engages previous shoppers to keep buying from you.
Use the scarcity approach to get people to take action. It’s called, “instilling a sense of urgency.” Note that scarcity helps customers see the perceived value in the products you sell.
Show the available stock quantities on your product pages to instill the fear of missing out. After all, no one wants to be left out.
8. Create a Money-Back Guarantee
To improve ecommerce sales like a pro, create a money-back guarantee to build customers’ trust.
Consider the growing number of scammers in the marketplace. Most shoppers get substandard product quality from their orders.
With a money-back guarantee, you rebuild trust and display confidence in the quality of products you sell.
Watch out for customers who misuse your offer as an opportunity to abuse your business. Put a time constraint to protect yourself from scavengers.
Hire a legal professional to prep a policy for money-back guarantees. That way, you protect your business from legal charges.
9. Offer Multiple Payment Options
To generate massive sales in your store, offer multiple payment options so customers can choose what’s convenient for them.
Make sure the traditional payment gateways—credit card and debit card—are working properly.
Include PayPal and Payoneer as additional options for easy and convenient purchases.
Leverage the “buy now pay later (BNPL)” option. Payment gateways such as Klarna, Pay, and Sezzle offer such services.
Give customers a variety of payment options to choose from as the traditional payment methods (such as debit and credit cards) come with high-interest rates per transaction.
10. Follow Ecommerce Best Practices
To boost ecommerce sales like a pro, follow ecommerce best practices.
Simplify your store’s outlook so customers can easily find your best-selling products, existing promotions, and campaigns on the landing page.
Create simple page navigation processes to direct visitors while in your store and offer a range of filters to sort your products and streamline shoppers’ attention on their desired item.
Cover a range of Frequently Asked Questions (FAQ) to provide the necessary information (because you are not physically available), so customers can make a purchasing decision.
Increase customers’ trust level by adding contact numbers, physical addresses, and a secure sockets layer (SSL). NB: SSL is a standard security technology that establishes an encrypted link between a server and a client.
Recap
To generate massive sales on your online store, use the right platform to set up and design your store properly, and make it SEO friendly.
Use email marketing to get engagement, and take advantage of social media campaigns. Run A/B tests in your store and use data analysis to improve your strategy.
Get intimate with your customers, provide quality customer service and add customer reviews.
Set up shipping, run calculated promotions, and use the scarcity approach to increase sales.
Finally, create a money-back guarantee so customers can trust your products. Offer multiple payment options for customers’ easy transactions, and follow ecommerce best practices.
