Walmart Marketplace is a platform that spans many categories to list your products and make money. If you want a reputable ecommerce platform to leverage and generate massive income, Walmart Marketplace is a good option.
The platform promotes your items to its massive audience while you generate explosive revenue—and to start your Walmart ecommerce business is not difficult.
From how to register to how to make money selling on the Walmart Marketplace, this article shows you every bit of what you should know to sell and generate income on Walmart Marketplace.
To start a Walmart ecommerce business:
- Understand How Walmart Marketplace Works
- Register
- Create Your Seller Account
- List Your Products
- Explore Walmart’s Product Attributes
- Manage Your Orders
- Promote Your Store
- Advertise on Walmart.com if Needed
Let’s get started if you’re ready.
1. Understand How Walmart Marketplace Works
To start a Walmart ecommerce business and make huge money, understand how the Marketplace works. Use Walmart Marketplace to boost the reach and authority of your brand and make money selling.
When you sell on the Marketplace, you enjoy low business expenses and pay a decent percentage only when you make a sale. Walmart Marketplace charges 6-20% per sale depending on what you sell.
2. Register
To commence a Walmart ecommerce business and generate cool cash, follow the platform’s registration process. Enter your business’ information and complete the application process, which takes between 10 – 15 minutes.
Provide the following facts about your business:
- your business tax ID
- form W8 or W9
- proposed integration method for your item catalog (API, solution provider, or bulk upload),
- basic categories,
- Etc.
Submit your application and expect the Marketplace’s team feedback before proceeding to the next step.
3. Create Your Seller Account
To launch your Walmart ecommerce business, create your seller account. Check your email and click the link that leads you to register on Walmart Marketplace.
Complete the following steps to create an account on Walmart Marketplace:
- Account creation. The username option auto-fills based on the information you provided in your application. Provide your username and proceed.
- Retailer agreement. Accept the platform’s legal contract for all Marketplace sellers.
- Business registration. Register your company. Provide your business’ public name and official address.
- Tax forms. Fill out the W-9 tax form. Write your TIN, address, and name in the tax form.
- Payment methods. Create an account with Payoneer.com or Hyperwallet.com to withdraw your earnings from the platform.
- Shipping information. Update your shipping price, methods, and where you ship to. Alternatively, select any of Walmart Marketplace’s shipping methods: Standard, Expedited, Value, and Next Day.
4. List Your Products
To launch your Walmart ecommerce business, list your products correctly. List your catalog and run an order check before you launch your store. Add your bestselling products first, and don’t forget that your listing goes live after the testing period.
Use actual products for the test and provide all necessary information. The items you add automatically go to ‘stage’ status—buyers won’t see them on Walmart.com until your store goes live.
Place an order on test items and carefully test order cancellation, order acknowledgment, shipping, and refund from your Seller Portal. Go live on Walmart Marketplace once you put everything in place. Wait for Walmart to review your account and activate your items ‘live’ function.
Choose how you list your complete catalog on Walmart Marketplace. Use direct integration—bulk upload, API, or a combination of API and bulk upload—or select a solution provider if you need more help.
5. Explore Walmart's Product Attributes
To keep selling on Walmart.com, explore the platform’s product attributes. Follow the best product attributes practices for the Marketplace to discover and project your product buyers.
Use the following features:
- Product identification. Enter your product’s name, brand, and ID type (like ISBN, ISSN, etc.).
- Image. Enter the image “Alt text” to optimize it for SEO and describe each photo you upload.
- Price. Enter the currency your store run and the price of the product.
- Shipping. Enter your product’s weight—Walmart uses pounds. State whether the product is available for shipping. Include the region the product ships to and how much the shipping costs.
6. Manage Your Orders
To increase sales as you launch a Walmart ecommerce business, create a system to manage your orders. Take charge of your entire order process—processing, shipping, refund, exchanges, and customer service. Use the seller central dashboard, or do bulk order download.
Keep your head up and make more sales on Walmart. Use Walmart Marketplace’s algorithm to determine your listing quality score in numerical value. Factors influencing your listing quality score include ratings and reviews, offers, product discoverability, and after-purchase quality.
Choose a reliable order fulfillment service provider to take care of your order packing, picking, packaging, and delivery. Use Walmart Fulfillment Services to enjoy hassle-free order processing and delivery to your customers.
7. Promote Your Store
Promote your store to generate explosive revenue as you start your Walmart Marketplace ecommerce business. Post your store link to all your social media platforms. Promote your store on Walmart Marketplace to reach more buyers and make more profits.
Attract organic traffic from search engines with content marketing. Create SEO-optimized content about your products.
8. Advertise on Walmart.com if Needed
To boost your sales on Walmart Marketplace, advertise on Walmart.com if needed. Set a budget and request advertising access.
Email [email protected] with the following information to request ads access:
- Name of business
- Your full name, address, email, and phone number
- Number of SKUs you offer on Walmart Marketplace
- Product category
- Target audience
- Reason for advertising
- Advertisement payment plan
- Proposed budget
Know which ads are best for what you sell. Walmart.com runs different ads: native banner ads, Walmart performance ads, catapult ads, and site search featured ads. Read Walmart’s guidelines to know which advertisement plan is best for you.
Recap
Be part of the Walmart Marketplace to expand your ecommerce business and make more money. Leverage the platform’s continuous growth to market your products to the right buyers and grow your brand.
All in all, understand how the platform works, register process, and create your seller account. List your products, explore Walmart’s product attributes and manage your orders. Promote your store and advertise on Walmart.com if needed.
