This is crazy: Did you know that people are making millions selling on Walmart Marketplace? Tons of shoppers buy on Walmart Marketplace every single day, which means the opportunity to make massive income is certain. Given the super-positive trends and the high sales success rate on Walmart Marketplace, you might want to think about start selling now to grab part of the bonanza.
That is what this article is about: To show you—step by step—everything you must master to make huge income from this trending goldmine.
To Sell on Walmart Marketplace:
- Understand How Walmart Marketplace Works
- Apply to Be a Seller
- Update Your Partner Profile
- List Your Items
- Test Items and Orders
- Launch Your Account
- Promote Your Store
- Follow Walmart Marketplace Rules
- Create a Shipping Policy
- Practice Effective Customer Service
1. Understand How Walmart Marketplace Works

To make massive income on Walmart Marketplace, understand how the Marketplace works. Walmart Marketplace welcomes sellers who offer top-notch and authentic products with unique customer service.
Just integrate your catalog, set your orders, manage your shipments and offer exceptional customer service to make huge revenue on Walmart Marketplace. You bring high-quality products—and Walmart Marketplace sends tons of happy customers your way.
The commission you pay per sales is not significant compared to the money you make. Good news: There are about 180 million potential customers eager to patronize you on Walmart Marketplace. Make your customers happy—fulfil their orders quickly—and build a structure for consistently massive cash flow.
Walmart Marketplace is the online arm of Walmart Inc., the multinational retail giant that operates a chain of hypermarkets, discount department stores and grocery stores out of its Bentonville, AK headquarters.
You start selling immediately after the Walmart Marketplace team approves your application. Marketing reports, products visibility, seller security and an already established customer base are a few of the benefits you start enjoying when you sell on Walmart Marketplace.
2. Apply to Be A Seller
To make cool cash on Walmart Marketplace, apply to be a seller. Visit marketplace.walmart.com and fill out the sellers’ application form. Click on “Request to Sell” and fill in all the necessary fields. Click “Save” as you complete each session.

Double-check each session to ensure the sessions are error-free. To hasten the approval time, provide every necessary detail. Click “Apply Now” and expect an approval email to sell on Walmart Marketplace.
To make your application successful,
- Provide your Business Tax ID (SSN Not Accepted).
- Get your W9 or W8.
- Provide your business address.
- Upload your EIN verification letter from the Department of Treasury that validates your business address in the US.
- Provide your planned integration method for your products (bulk upload, API, solution provider).
- Provide the product’s category and relevant information.
Begin your application once you’re sure you meet the above requirements.
To create your “Partner Profile,” click the link in your approval mail (mail subject line: “Your Account has been created in Walmart Marketplace”).
The “Partner Profile” registration has five sections:
- Account Creation
- Partner Registration
- Taxes (W-9)
- Shipping Information
- Verification.
Use your recent W-9 form in the Taxes section. Alternatively, download a blank W-9 Form as you register.
For the “Shipping Info,” indicate the day and time you will process shoppers’ orders as well as your shipping rates.
3. Update Partner Profile
To see massive traffic on your Walmart Marketplace store, update the “Partner Profile” you created in the previous step. Before uploading your listing to the “Seller Center,” check the items in the “Launch Checklist” tab and ensure every requirement is intact before your store goes live.
In the first “Launch Checklist” item, complete your Partner Profile. Partner Profile is your store’s public page that tells shoppers about your company’s name, logo, description, tax information, policies, etc. Update the Partner Profile until the progress bar reaches 100% and get ready to launch your store and make money.
4. List Your Products
To increase revenue on Walmart Marketplace, list what you sell. Upload your product pictures, videos, descriptions, etc. at this stage. Follow best practices when it comes to listing. Use clear product photos and videos. Highlight the product attributes and use the right keywords to improve the SEO of your description.
“Validate Fields” to correct any error the system discovers. Upload your file to the Seller Center. After uploading, the system moves any item in your Seller Center to Active status.
5. Test Items And Orders
To boost your earnings on Walmart Marketplace, test items and orders. Verify items and pricing at the Active status. Visit the Sellers Center and click “Preview Item.” Your future customers will discover your store through the Active status. Hence, ensure everything looks great.
Change the item inventory to 1 to test your order. Click Update Inventory. In the Seller Center, click both “Publish Item” and “Purchase Item.”
6. Launch Your Store
To earn real cash on Walmart Marketplace, launch your account. “Mark as done” the items in the “Launch Checklist.” Respond positively to the pop-up that asks to confirm if you’re ready to launch your account.
The system triggers a launch request whereby the Walmart Marketplace team previews your account. Expect your account to go live within 24 hours on Walmart.
7. Promote Your Account
To increase revenue on Walmart Marketplace, promote your account to increase its visibility. Set a budget to promote your ads. Explore promotion options like:
- Walmart ads. Promote your business using any of Walmart Marketplace ads options—Walmart performance ads, native banner ads, catapult ads, and site search feature ads.
- Google ads. Attract shoppers to your store from Google.
- Facebook ads.
- Content marketing. Consider this option if you are low on budget. Use SEO to drive buyers to your store for free and make huge profits from sales.
8. Follow Walmart Marketplace Rules
To make more money and avoid product delisting on Walmart Marketplace, follow sellers’ guidelines. Check the list of prohibited products on Walmart Marketplace to maintain sales and make more money.
Walmart does not allow sales of products like alcohol, tobacco, tickets and any product that requires special legal permission to sell.
9. Create a Shipping Policy
To ensure consistent cash flows on Walmart Marketplace, create a proper structure for product delivery. Clarify your shipping methods, pricing model and places you ship to. Do you offer free in-store pickup, same-day delivery, free shipping, or flat rate and table rate shipping?
Let your customers know which shipping options are available. Consider the following before you choose your shipping option:
- Calculate shipping costs. Determine how much it will cost you to ship a product to your customer. Consider the package size, weight and shipping destination.
- Check your packaging option. Decide how you want to present the product to your buyer. Do you want to customize the package? What is the cost implication for the package?
- Decide how to track shipments and returns. Think about how to manage the order and return policy.
10. Provide Stellar Customer Service
Prioritize customer service if you want to make your customers buy from you again and again and again, while growing revenue on Walmart Marketplace along the way.
Reply to your customers’ questions swiftly and communicate in order to know their needs or concerns. Sell quality products to receive positive reviews from your customers. Use baits such as price discounts to get more customers.
Recap
To flourish and generate massive consistent income on Walmart Marketplace, understand how Walmart Marketplace works and apply to be a seller. Update your partner profile and list your items.
Test items and orders before you launch your store. To increase sales, promote your store, follow Walmart Marketplace rules and create a shipping policy. Finally, provide stellar customer service.