Ranking your product on Amazon’s first page can be an exciting prospect not just for your product but also your entire store—assuming you get things right. Think about it for a second: Your product, on the first page, gathering so much traffic, millions of customer eyeballs on it, generating sales all day long.
Wouldn’t that be awesome?
Well, it definitely would be!
This article takes the first step in helping you achieve that goal.
Do the following to rank your product on Amazon’s first page:
- Perform Research on Amazon Keywords, Keyword Placement and Competitors’ Structure for Listings
- Choose Relevant Keywords
- Choose Your Product Listings
- Write Your Product Title
- Select Image Listings
- Write a Captivating Product Description
- Set Your Prices
- Check Stock Availability
- Use Amazon’s Sales Rank Tools
- Ask Your Customers to Review the Product.
Stick around to learn more!
1. Perform Research on Amazon Keywords, Keyword Placement and Competitors’ Structure for Listings
Perform keyword research to find the right Amazon keywords for your product and niche. Keyword tools such as HubSpot’s Keyword Tool, Google Keyword Planner, LSIGraph, etc., help you assess overall search volumes for keywords.
Keyword positioning can increase your product visibility on Amazon listings. Look at your competitors’ placement strategies to get a glimpse of their keyword placement. Think about your customers and how to convey the information they care about in your product listing.
Customers may locate your goods when their search results match the keywords in your product listing. Put the right keywords in your product listing to help your customers find your products easily when searching for the product to buy. Most customers buy from listings that appear on the first page.
How well do you know your competitors? Check your competitors’ performance to see what they do differently. Look for some of your competitors’ tactics to organize your idea and create a better version.
Perform a competitor’s research to find out the best way to drive customers towards your product on Amazon in terms of keywords, price, image, description and listings.
2. Choose Relevant Keywords
Use keywords with relevant information like “quality laser hair” to encourage potential customers to buy from your store. Choose keywords intelligibly to help your product appear/rank on Amazon’s first page. Do market research on the keywords customers often use to search for any product on Amazon. (SellerApp’s Keyword Research Tool, for example, can help you choose the keyword suitable for your product listings.)
Use relevant keywords to write your product description and include them in your title.
Arrange your keywords properly to make your listings visible on Amazon’s first page. Use keywords such as “best laser hair removal for women” or “best Bluetooth speaker for phone” to make it easier for search engines to crawl product data and showcase relevant results.
3. Select Product Listings
Use keywords wisely when listing your product on Amazon. Focus on your buyers’ interest because they search using product keywords. Look at the overall search volume to know customers’ interests. Use Amazon tools to identify the search volumes of specific keywords so you can choose the keywords with high profit potential.
Answer vital questions about your product to ease your potential customers’ pain of further inquiries. Answer clients’ queries in your description to help them choose you over other competitors. Optimize your product page and description to conform with Amazon’s guidelines. Your product descriptions should help you win potential customers over.
4. Choose Product Title
Optimize your product titles with the right keyword combinations to enhance your product page’s relevancy. Title optimization can help existing and potential customers discover your product page.
Your product listing is more likely to stand out from your competitors’ if you have an eye-catching title that can compel your customers to buy from your listing.
5. Select Image Listings
Use image listings that comply with Amazon’s policy and follow the guidelines. Use high-quality pictures on your product page to get listed in various categories. Use enticing images that can convert. Capture all angles to convey what your product presents appropriately.
Use short video clips to enhance your customer view of the products you are selling.
6. Write a Captivating Product Description
Write a product description that captures your customer’s attention, is sufficiently detailed, and answers critical questions about your product. Get inspiration from your competitors’ product descriptions and the descriptions featured on the manufacturer’s packaging—but make sure, ultimately, that your narrative is completely different and far better than theirs.
Use a flexible product description for your listings and explain the features and benefits of your product.
7. Set Pricing
Set reasonable rates for your products so that your buyers regard them as one of the best offers on Amazon. Compare the product listings for your keywords from your competitors to get the best pricing to include in the package. Don’t overprice your products, as Amazon will reject them if they are too pricey.
Choose a comparable price point or a lower price to attract potential customers. Look at some of your competitors’ price structures, compare them, and look for the products’ average to know how to fix your pricing.
The higher your conversion rate, the higher your chance of ranking on Amazon’s first page. Don’t under-price your product listing; being the cheapest seller isn’t always indicative of a good pricing strategy. Use intelligent pricing software like Feedvisor, ElectrifAi, etc., to monitor your competitors’ pricing and seller metrics.
8. Check Stock Availability
Check your products to ensure they are in stock, so you can easily rank on Amazon’s first page. Imagine the disappointment on your face if you placed an order only to realize later on that the product is not in stock.
Stay in constant contact with your manufacturer and enquire about stock availability, as availability helps with the instant purchase and pushes your product higher in Amazon’s algorithmic calculations.
If your product is out of stock, choose a similar listing in stock to keep your customers coming.
9. Use Amazon’s Sales Rank Tools
Use various Amazon ranking tools to help you manage your ranking strategies on Amazon. Use the Listing Quality Check tool to help you examine quality listings and rectify content errors and incomplete listings utilizing your optimization model.
Use the Traffic Insights tool to track your product’s external traffic and assess its search performance. Use the Product Research tool to find the perfect product on Amazon, even as a new seller.
Monitor each product’s sales rank and trends to discover high-demand products. Use the Keyword Wizard tool to improve your product’s visibility in the search bar. Use the Keyword Wizard to filter keywords and improve SEO.
10. Ask Your Customers to Review the Product
Keep in mind customers check reviews before buying products, so accolades from past clients tell the next ones that your product is good. And you know what? A good product that rakes in hundreds or thousands of rave reviews is sure to make it to Amazon’s first page.
Tell your customers to write product reviews if they’re satisfied—or not. To avoid negative reviews, resolve issues with customers when they are not satisfied with the product.
Amazon automation tools, like Amazon’s feedback software, work with customers’ reviews to rank your product on the first page. Use Amazon’s feedback software like AMZFinder, FeedbackExpress, SageMailer, Zonguru, etc., to automatically email customers after purchase to ask them about the product’s experience.
Conclusion
Choose the right keywords and product listings for your Amazon product to rank on Amazon’s first page, and do so with in-depth keyword research, keyword placement, and competitors’ strategies for product listing.
Choose an enticing title and good image listings and write a detailed description of each product with moderate pricing. Stay tuned with your manufacturer to be sure of the product availability.
Use sales tools such as Listing Quality Check, Traffic Insights, Product Research and Keyword Wizard to manage your product on Amazon. Customers’ reviews can also help you rank on Amazon’s first page. Tell your customers to leave reviews whenever they can.
