Do you find it hard to attract shoppers to your e-commerce website—let alone convert prospective clients who visit your online store?
Worry no more! This article provides the perfect strategies to increase your e-commerce conversion rate.
To increase your e-commerce conversion rate:
- Create a Compelling Landing Page
- Craft a Plan to Collect Visitors’ Emails
- Implement a Sound Email Marketing Strategy
- Use Reliable Security Measures to Secure Your Ecommerce Business
- Add Customer-Generated Reviews
- Give Shoppers Promotional Offers
- Offer Shoppers Multiple Payment Gateways and Delivery Options
- Reduce Your Store Checkout Steps
- Use a Simple Page Design for Your Ecommerce Business
- Optimize Your Ecommerce Website Loading Speed
- Send Reminder Messages to Shoppers Who Abandoned Their Carts
Let’s explore these points, one by one.
1. Create a Compelling Landing Page
To increase your e-commerce conversion rate, create a landing page so you can turn visitors into leads. Use a landing page containing lead forms that ask prospective visitors for their contact data. To get prospective buyers to submit their emails, build a well-crafted landing page with a solid format and sound copy.
Craft a landing page headline that reveals the benefits buyers can get. Add images with illustrative offers to your landing page. Write an enticing product copy you can include with the email. Add a bold and concise call-to-action button. Build a responsive landing page for easy navigation.
To increase your conversion rate, optimize your landing page for SEO.
2. Craft a Plan to Collect Visitors’ Emails
Create lead magnets so you can collect prospective visitors’ emails. A lead magnet is an incentive you offer potential leads to get their email addresses. Think about a valuable offer you can give your visitors to persuade them to share their emails.
Use your existing subscribers to grow your email list. Encourage existing subscribers to share and forward your leads to friends and family. Add a “Forward to a Friend” button so your customers can start bringing leads to you.
Give visitors a valid reason to share their mail with you. Tell visitors to help you send updates on new offers. Add a “Call to Action button” visitors can use to submit their emails.
3. Implement a Sound Email Marketing Strategy
Send personalized messages to visitors who subscribed to your email list. Subscribe to the Amazon email list to see an example of a personalized message. Personalize all your email messages. For example, address the reader by name such as “Dear Steven” or “Hello Jane”.
Use a sign-up form that requires visitors to input their names and emails. Never use a [email protected] email address to send or respond to your messages. Use a genuine reply address to improve your business’s credibility.
Send mobile-friendly emails to your subscribers. Implement responsive email design. Create a responsive email design for users, regardless of the device used to access the mail. Keep the subject and header short so readers can understand the email topic. To boost the click rate, use a big, bold, and simple “call to action” button.
4. Use Reliable Security Measures for Your Ecommerce Business
To increase your e-commerce conversion rate, implement high-security measures. (Online stores are the target of hackers nowadays. The numbers are crazy, so be careful!) Secure your business with the best tools possible. Implement high-security measures on your website to earn your customers’ trust, information and patronage.
Assure customers that their emails, phone numbers and addresses are safe with you. Tell them you use software that has end-to-end encryption. To increase sales and boost your online store’s conversion rate, use a secure e-commerce platform whose servers maintain high-level PCI standards.
(The PCI Security Standards Council is a global organization that brings together stakeholders in the payments industry to create and promote the adoption of data security standards and resources for secure payments globally.)
Buy and use an SSL certificate to secure your online store. Use secured payment gateways with easy refunds. Enable two-factor authentication for your customer logins to protect their data and gain trust. Include a link to your e-commerce website’s privacy policy to promote transparency. Keep customers’ information private and secure.
5. Add Customer-Generated Reviews
To boost your e-commerce conversion rate, use your customer reviews. Add reviews that give shoppers relevant information about the products they want. Get reviews from your customers using platforms such as Yelp and Facebook, using plugins.
Ask customers to leave reviews on platforms like Yelp, Facebook, Trustpilot, Yotpo and Google. Use plugins like Stamped and Judge.me to collect customers’ opinions, comments and ratings. Take advantage of customers’ public feedback to boost your product description; prospective shoppers can trust your products if the reviews have a connection with the product description.
Use influencers and bloggers to increase the likelihood of your customers leaving reviews. Establish yourself as a reliable business owner through customer reviews.
6. Give Shoppers Promotional Offers
To significantly improve your e-commerce conversion rate, use special promotional offers as rewards. Showcase the offers on your website to entice shoppers of seizing them. Use paid ads to display the promotional offers along with links to your social media pages.
Use the strategy of “pay less” to trigger customers’ interest. Drive shoppers’ interest with “buy more products to get free shipping service” or “buy three items and take one for free.” Use promotional offers to convert visitors into loyal customers. Add promotional offers periodically to boost sales continually.
7. Offer Shoppers Multiple Payment Gateways and Delivery Options
To increase your e-commerce conversion rate, add a diverse number of payment options to your e-commerce store. Never limit the number of payment options to a few industries. Accept many payment gateways so you can ease customer payment flow.
Add payment options that require customers to pay little or no transaction fee. Use modern payment channels for customers’ online payments. Use payment channels like PayPal, Skrill Apple Pay and other options to accept payment.
Consider the payment methods your target audiences prefer when buying stuff online. Use the Google search bar to search the payment options shoppers use the most. Provide fast delivery options to shoppers who need their products delivered faster to help increase your store conversion rate.
Add the amount you charge for the fast delivery of various products in your e-commerce store. Offer prospective buyers who are willing to wait longer a free delivery option.
8. Reduce Your Store Checkout Steps
To boost your e-commerce conversion rate, lower the steps customers require when adding products to a cart. Remove unnecessary steps from your checking-out process to avoid limiting your conversions.
Simplify your e-commerce store checkout process. Avoid long checkout processes that discourage customers. Reduce the number of visible options, clicks and overall clutter in your store.
9. Use a Simple Page Design for Your Ecommerce Business
To significantly improve your e-commerce conversion rate, make the page navigation easy for shoppers who want to check your listings and buy from you. Use a design that helps shoppers quickly find what they are looking for. Check out some of your competitors’ layouts to gain inspiration and see how your e-commerce store layout compares to theirs.
Design and structure your e-commerce website properly to give you an edge over others. Use a clean and easy page design to make the transaction process easy so every user can understand and check out easily.
Keep your page design simple. Don’t complicate the design so you can make it easy for navigation and boost conversion metrics. Understand features that are popular among your target audiences. Add “call-to-action” (CTA) buttons to your e-commerce website to trigger engagement from customers.
Help your patrons see what you want them to do with the CTA button. Don’t hide your buttons with page design style. Your CTA button affects conversion positively if you make it bold and visible to shoppers.
10. Optimize Your Ecommerce Website Loading Speed
To increase your e-commerce conversion rate, improve your e-commerce website’s loading speed. A slow e-commerce site can make customers lose interest and buy from another store. Work with an optimization solution to help your store inventory. Manage and control digital content on your website for a better customer experience. Ensure there is a fast page loading time on your e-commerce website.
Make your entire website load quickly and consistently if you want higher conversion rates. Optimize your site’s speed—an essential factor for higher conversions—to make transactions fast. (By the way, don’t neglect your site’s speed between checkout and payment pages. Very important.) Overall, make sure all pages on your site load quickly.
11. Send Reminder Messages to Shoppers with Abandoned Carts
To substantially improve your e-commerce conversion rate, send shoppers automated reminders of abandoned carts. Remind visitors of the items in their carts they have not yet completed. Send a reminder maybe two hours or two days after. Ask them to finish their transactions—and that there might be a discount, reward or incentive awaiting them if they do so.
Reach out to shoppers with abandoned carts via email. Include discounted prices for abandoned carts in the emails you send to shoppers. Use Facebook ads to call the attention of shoppers with abandoned carts.
Write an engaging sales-recovery email to encourage shoppers to complete their transactions. Provides shoppers with a contact number and email address; this could be the beginning of your recovered sales process. Offer items with similar alternatives at discounted prices.
Conclusion
To increase your e-commerce store conversion rate, create a compelling landing page for your business. Craft a plan to collect visitors’ emails and start implementing a sound email marketing strategy.
Use reliable security measures to secure customers’ data to help shoppers trust your service. Display users’ reviews, and offer shoppers multiple payment options when paying for items. Give shoppers promotional offers to encourage them to buy from you.
Use a simple page design for your e-commerce site and provide shoppers with promotional offers to encourage them to buy from you. Optimize your e-commerce website loading speed and reduce the checkout steps of your store. Send reminder messages to shoppers with abandoned carts to help them take action.
