Are you dying to drive traffic to your online store but have no idea how to do it?
If yes, this is your lucky day!
This article provides the nitty-gritty you need to improve your online store’s traffic.
To boost your ecommerce sales, keep improving your store’s traffic so you can end up with a higher number of store visitors, a lengthier site duration per visitor and a greater dollar purchase per visitor.
Remember there are many more metrics, but these three constitute the primary factors you must focus on.
To increase traffic to your online store:
- Optimize Your Site With SEO
- Take Advantage of Social Media
- Understand and Use Email Marketing
- Pay Attention to Content Marketing
- Secure Relevant Influencers’ Help
- Study Competitors’ Data
- Use Google Ads
- Set Time-Sensitive Discounts
Ready? Let’s begin!
1. Optimize Your Site With SEO
To augment traffic to your online store, optimize your site with SEO. With search engine optimization (SEO), make your store rank high on Google search.
That’s easier said than done, though! You bet that ranking on Google takes time, planning and perseverance—but the cool thing is, it’s definitely not impossible to do.
Use specific tools like Monster Insights to display the top 50 Google search terms. Optimize your store with the top 5 terms that rank high on your search results. Whatever you do, pay attention to search terms.
Speaking of optimization, make sure you:
- Write Compelling Meta Titles: Avoid vague and non-catchy titles. Craft exclusive titles for each page of your store with not more than 55 fonts. Include target keywords and search intent in your titles. The result will blow your mind. (Really!)
- Write a Compelling Meta Description: The meta description summarizes your page’s content. When writing, make it appealing and compelling with fewer than 150 characters. Make sure you include your target keywords.
- Add External Links to Your Content: Include external links from high-ranking pages—it boosts your target content.
- Add Product Extracts: Product extracts let you include information about a product—like price, availability and review count. The proper product extract triggers your customer’s deep emotions and make him or her click on the product.
2. Take Advantage of Social Media
To elevate traffic to your online store, take advantage of social media. You want everybody to know about your online store, right? So, get things kicking on your social media front!
Social media platforms such as Facebook, Instagram, Youtube, and Pinterest are instrumental with regard to online traffic generation. You have many options; choose the ones that work for you.
To use Facebook to promote your store:
- Create a business page and invite people to like your page.
- Integrate your Facebook page to your online store.
- Run Facebook ads through the page.
- Set ads campaign objective—choose traffic.
- Set your ads budget and timeframe.
- Sit back, sip your cup of coffee, and enjoy the magic.
Instagram campaigns are kind of cool, too. (Remember that both Instagram and Facebook are Meta companies.)
Optimize your Instagram bio—integrate your store’s link. Use Instagram feeds, stories and reels to promote your products and services—and ensure you choose your target audience as you create a campaign.
3. Understand and Use Email Marketing
To increase traffic to your online store, understand and use the right email marketing model. Email marketing helps you send commercial messages to new and existing customers—including potential customers—via email, about current offers, sales and coupons from your store.
The goal is to drive traffic that leads to conversion.
To maximize the power of email marketing:
- Create an Email List: An email list helps you to gather contacts from people who expressed interest in your products or services by filling out the contact form on your store. Install a plugin that enables you to add a contact form and to set a contact display time—this prompts the user to sign up through the form—while on your store.
- Choose an Email Marketing Platform: An email marketing platform enables you to execute automated email marketing campaigns. For example, Constant Contact is reliable. It comes with custom-branded templates; a drag-and-drop email editor, and subscriber management and has a 97% email delivery rate. You can also send unlimited emails and track your performance. It’s up to you.
- Be Specific With Your Campaign: Right off the bat, clearly define your email marketing goal and narrow your campaign to meet your target. Don’t run different email campaigns concurrently, you may not get the result you seek.
4. Pay Attention To Content Marketing
To drive successful traffic to your online store, pay attention to tips and tricks on content marketing. With content marketing, you create and publish content online for a specific audience in order to drive traffic, generate leads and increase brand awareness and sales.
Create all your content (videos, articles, webinars, newsletters, podcasts, etc.) to suit your campaign goal.
To use content marketing efficiently:
- Write Content That Relates To What You Offer: Don’t write about what your company offers, but what the product offers. Tailor your writing to how your product can solve your customers’ needs.
- Write Easy-to-Read Content: Make simple and short sentences with familiar words—to increase engagement. Use the right punctuations and grammatical construction. Also, proofread your content for errors.
- Write Content Around Problems: Create your content around the problem your product or services exists to solve. That way, you have relevant data on your target audience’s thoughts and needs. Ensure to include customer reviews and testimonials to boost credibility.
5. Secure Relevant Influencers' Help
To drive traffic to your online store, use relevant influencers’ help to your advantage. An influencer helps you promote your products and services on his or her platform—most likely to a large fan base and an existing social authority. Search and follow relevant influencers within your niche.
To secure relevant influencers’ help:
- Use the Free Method: Get free help from influencers within your niche to promote your store by building relationships with them. Comment, share and like their content—do that with moderation, though. The whole idea is to establish a working relationship. However, don’t get too cozy about this method; not all influencers play this game.
- Pay: Outsource the work to a relevant influencer who will in turn demand a fee. Set your budget—how much you want to spend to promote your store.
Bottom line: Identify which way works best for your goal.
6. Study Competitors' Data
To boost traffic and grow your online store, use your competitor’s data for your gain. Competitors’ data give you relevant information about your rivals’ strengths and weaknesses. Study what they do best and what they suck at.
Yeah, that’s right! It’s important.
Examine your competitors’ promotion strategies and see how they manage to pull traffic to their sites. Monitor their traffic sources and evaluate user engagement. Tools like Google Alerts can come in handy; they help you monitor your competitors’ performances and deliver their performance data straight to your inbox. Isn’t that amazing?
7. Use Google Ads
To pull massive traffic to your online store, make Google Ads your major business ally. Google has billions of users daily—you want a share of those users on your store, right? Then get the ball rolling.
Google Ads helps you display ads, product listings, and offers from your online store.
To run a successful Google ad:
a. Create a Google Ads account. Sign in if you already have an account.
b. Click “New Campaign” on the left-side menu.
c. Select your ad goal.
d. Choose your campaign type and click “Next.” Your campaign type determines places where customers can find your ads online.
e. Choose a subtype if your campaign type has subtypes and click “Next”.
f. On the new page, select “Settings”, and create your ads.
Tip: Embed your target keywords often within a specific field and don’t use technical terms.
Trick: Add mega competitors’ names to your ad description to enable their users to find your store when searching for products or services.
8. Set Time-Sensitive Discounts
To pull traffic to your online store and get sales coming in, set time-sensitive discounts that are neither too low nor too high. A time-sensitive discount allows you to offer a product or group of products to customers at discounted rates within a specific time range.
You have many options; choose the one that works for you:
- Bundle discount
- Prepayment discount
- Seasonal discount
- Free shipping discount
- Buy one, get one free discount
Consider the following when creating a time-sensitive discount for your online store:
- Keep your discount short and compelling. Remember, this is not your usual advert. Your goal is to create a sense of urgency among users through juicy offers—after all, who wouldn’t want a juicy offer?
- Make your discount attractive. Create an offer with at least a %10 to 50% discount rate—customers appeal more to large discount offers.
- Promote your offer on relevant platforms. Google Ads, Facebook Ads, Push Emails and Instagram Ads can come in handy.
Remember, the goal here is to drive traffic to your site. Hence, keep your discount period short and make it attractive with a heavy sense of immediacy.
Recap
To drive traffic to your online store, make sure you optimize your store and include social media, email and content marketing strategies. Then, seek help from relevant influencers, source relevant data from your competitors, and use Google Ads to promote your store. Also, set time-sensitive discounts to attract traffic to your store.
Now, the ball is in your court!
