Nowadays, knowing how to drive more traffic to your Shopify store is one of the surest strategies to boost sales. Driving traffic to your online store has nothing to do with whether you’re new to the business or you’re an established e-commerce business owner with several years of experience.
Your strategy may not be working because you have been doing things the wrong way! The good news is that you can skyrocket your Shopify store traffic—starting today.
This article explains proven tactics you can use to drive traffic to your Shopify store!
To do so:
- Identify Your Target Audiences
- Ask Yourself Key Questions
- Check out What Your Competitors Are Doing
- Use SEO to Boost traffic to Your Shopify Store
- Create Engaging Visual Content
- Increase Social Media Followers
- Reach out to Influencers
- Use Paid Live Video Ads
- Connect and Collaborate With Other Stores on Social Media
- Offer Discounts on Your Products
Ready to ride? Let’s go!
1. Identify Your Target Audiences
To direct traffic to your Shopify store, identify your target audiences so you can create content that appeals directly to them. Know your target markets to determine the best way to reach them.
Find out what social media platforms your target audiences use. Follow and engage them in friendly manners. Find out important information about what your prospective buyers like—and talk to them about it.
Get them excited about what you offer by providing value through tweets, blog posts or any other type of content you can post on their favorite handles or websites.
If your target audiences are high school students, for example, try selling calculators and lunch bags.
You can heighten sales if you understand how to reach them with convincing content.
2. Ask Yourself Key Questions
To ramp up the visitor count to your Shopify store, ask yourself key questions:
- Is my product a good one—or an average one?
- Is my target market large enough to warrant all the efforts I’m going to put into traffic expansion?
- Is there a great product story I can create, and if yes, where can I find relevant content to help me craft compelling copy?
- Are there cheaper ways to reach my audience? If yes, what are they?
Keep in mind that these questions—and many more—help you zero in on your addressable target market, which includes shoppers purchased your product (or similar products) and have visible shared qualities.
That way, you don’t waste precious time and money on trials and errors that, in the end, don’t drive traffic to your store but instead end up driving up charges on your credit or debit card.
3. Check out What Your Competitors Are Doing
It is easy to create a Facebook business page. Visit business.facebook.com/create to create a Facebook business account. Fill out your name and confirm your identity with Facebook login credentials. Follow up with the remaining steps to create your Facebook business account.To significantly raise the number of visitors to your Shopify store, check out what your rivals are doing.
Keep an eye on your competitors to stay ahead in the market. Subscribe to their newsletters and observe their marketing campaigns. Stay up-to-date on their latest offerings and structure your strategies accordingly.
Get valuable insights into what they’re doing right and what they’re doing wrong. Follow their social media accounts and take note of any new products, services or changes they make.
Pay attention to your contenders’ marketing contents so you can get insights on what they want to achieve.
4. Use SEO to Boost Traffic to Your Shopify Store
To boost your Shopify store traffic rate, optimize every section of the store with SEO so shoppers can locate your store when searching for products.
Work on your search engine optimization (SEO) to get in front of your prospects. See, keyword research is about how you can figure out the search terms your target audiences.
Use long-tail keywords to spot specific phrases so you can narrow down search results. Use a tool like KWFinder to find related and long-tail keywords.
5. Create Engaging Visual Content
To attract more visitors to your Shopify store, create engaging visual content. Write an enticing caption for every visual content you want to post.
People are more likely to share and interact with aesthetically appealing content. Use high-quality visuals because people understand images better than text, making it an excellent approach to market your products or services on social media networks.
To enhance interaction, post clear pictures on your Facebook page with captions that explain what each photo is about. Take advantage of tools such as Picmonkey and Word Swag to generate professional-looking graphics that encourage people to click through to your site.
Demonstrate your originality and avoid unnecessary contents when developing fresh visuals for social media. What does this mean? Never copy-paste content from other channels. Use words that are most relevant to your items.
6. Increase Social Media Following
To grow the audience for your Shopify business, raise your social media following with fascinating content—including relevant hashtags—and tag other users in your posts.
Keep in mind that you may not get a lot of engagement with each post instantly. Stay consistent with the value of goods or services you provide; this can help you grow followers over time.
When you have an engaged following, it is much easier to bring more traffic to your store as people can discuss what they appreciate about your items or services on their social channels. Publish unique content and upload frequently.
7. Reach out to Influencers
To heighten the number of shoppers who visit your Shopify business, target influencers with more followings and reach out to them for a collaboration opportunity or mention them on your page.
You don’t need to pay big bucks to make things happen.
Research the best influencers in your niche and contact them by email or phone call. Ensure that they have your permission to share your offer on their social media channels and link back to your website.
Ask them what they expect from you as the owner of this business. Is it money or a free product?
Remember, the choice is entirely yours.
8. Use Paid Live Video Ads
Use paid live video ads on Facebook, Instagram and YouTube to reach more shoppers. These social platforms have large users; therefore, your adverts can reach a vast audience. The best aspect is that when a shopper clicks on the ad but does not buy from you, he or she can still explore other items on your page.
Include customer feedback and photographs of items in these videos for a higher possibility of boosting purchases. In case you currently don’t have staff, upload relevant images that prove the authenticity of your service.
If you can’t produce your live video, hire a freelancer on sites like Fiverr or Upwork. Use social media channels such as Instagram and Pinterest for additional promotion, making it easier for users to find you.
9. Connect and Collaborate With Other Stores on Social Media
To improve traffic on your Shopify business, connect and partner with stores on social media to improve your store’s exposure and establish relationships with other businesses so you can increase your store conversation rate. Research other stores and get information on the items there before reaching out to the owners. Check other stores’ listings using their website links to be sure they are not your competitors.
Collaborating with other sellers can lead to cross-promotions, collaborative ventures and other business-growth opportunities. Find people with the same target demographic; they are more likely to share your product. For example, if you and the seller are in the fitness sector, discuss ideas and strategies for keeping everyone healthy.
Comment on the looks of the person you want to collaborate with or offer outfit ideas from your favorite companies in the fashion industry. Establish yourself as an authority in your niche so people can turn to you for help.
10. Offer Discounts on Your Products to Drive Traffic to Your Shopify Store
To boost traffic to your Shopify business, offer product discounts to persuade potential customers to visit your website and see what your products. Display any offers you currently on your website.
Provide an excellent selection of products at reasonable price points to entice potential customers. Discounts are an excellent way to drive visitors to your shop, especially if they are huge.
Create limited-time specials in which you sell one item with another at a reduced price. Many online stores use this method to increase sales because it allows customers to buy what they need without hesitating.
Conclusion
To generate traffic to your Shopify store, identify your target audiences using SEO. Create engaging visual content, increase social media following, and reach out to influencers for support.
Ask yourself relevant questions about your Shopify business, and check out what your competitors are doing differently.
Use paid live video ads to reach your targeted audiences. Connect and collaborate with other stores on social media—and offer discounts on your products to drive traffic to your Shopify store.
