Running a BigCommerce store can be challenging, but the right email marketing software makes a lot of difference. Here are five top-rated email marketing tools that seamlessly integrate with BigCommerce to help you boost your marketing efforts and drive sales.
1. Sendlane
Choose Sendlane for your BigCommerce store to leverage its deep-data integration, which enables you to create hyper-targeted email and SMS campaigns based on detailed customer behavior and demographics. Sendlane’s intuitive drag-and-drop email builder and robust automation tools simplify campaign creation and management, saving you time and effort. With the ability to connect multiple stores under one account, Sendlane ensures seamless data synchronization and centralized management. Additionally, its high deliverability rates and round-the-clock support ensure that your emails reliably reach your customers’ inboxes.
Pros:
- Integrates multiple stores with ease.
- Achieves high deliverability rates.
- Provides 24/7/365 support.
Cons:
- Lacks a mobile app.
- Limits language options to English.
- Builds emails with a drag-and-drop editor and customizable templates.
- Automates email and SMS marketing with multi-channel tools.
- Manages audience data and contacts with in-depth tools.
- Analyzes performance in real-time with detailed campaign reports.
2. Mailchimp
Opt for Mailchimp to take advantage of its comprehensive marketing platform that integrates smoothly with BigCommerce. Mailchimp’s powerful automation features, such as abandoned cart emails and product recommendations, help drive conversions and increase sales. Its user-friendly interface and extensive template library make it easy to create professional-looking emails. Also, its advanced analytics and reporting tools provide valuable insights into your campaign performance, which allows you to effectively optimize your marketing strategy.
Pros:
- Offers a user-friendly interface.
- Provides comprehensive reporting.
- Integrates with a wide range of tools.
Cons:
- Tends to be pricey for larger lists.
- Encounters limited advanced automation features.
- Customizes ready-made templates.
- Segments audiences for targeted emails.
- Scales efforts with smart automation.
- Tracks performance with detailed analytics.
3. Campaign Monitor
Select Campaign Monitor for its ease of use and visually appealing email templates that help you create stunning campaigns effortlessly. Campaign Monitor’s advanced segmentation and personalization features enable you to send highly relevant emails to your audience, boosting engagement and conversions. It has robust analytics and reporting tools which provide detailed insights into your campaign performance, and help you make data-driven decisions. It’s pricing plans and excellent customer support also make it a reliable choice for your BigCommerce store.
Pros
- Features an intuitive design.
- Offers strong customer support.
- Provides flexible pricing plans.
Cons
- Has limited template customization.
- Uses basic automation features.
- Creates emails with a drag-and-drop builder.
- Personalizes customer journeys.
- Accesses advanced analytics and reporting.
- Optimizes campaigns with A/B testing.
>>> PRO TIPS : Email Marketing Software for BigCommerce Store
4. Omnisend
Go with Omnisend to benefit from its powerful email and SMS marketing automation capabilities tailored for eCommerce. Omnisend’s seamless integration with BigCommerce allows you to track store performance and customer behavior, sending personalized messages at each step of the customer journey. The platform’s pre-built automation workflows, such as welcome emails and abandoned cart reminders, help engage customers and drive sales. With features like exit-intent popups and spin-to-win forms, Omnisend makes it easy to grow your email list and boost conversions.
Pros
- Sets up and uses easily.
- Offers excellent customer support.
- Provides affordable pricing.
Cons
- Encounters limited design options.
- Requires higher-tier plans for some advanced features.
Details
- Utilizes pre-built automation workflows.
- Engages in multichannel marketing (email, SMS, push notifications).
- Segments and targets audiences effectively.
- Reviews detailed performance reports.
5. Constant Contact
Choose Constant Contact for its robust suite of digital marketing tools designed to simplify online marketing for small businesses. The seamless integration with BigCommerce ensures your email list is always up-to-date, and the platform’s customizable email templates help your brand stand out. Its automation features, such as welcome emails and subject line testing, make it easy to engage your audience and drive sales. With award-winning customer support and real-time reporting, Constant Contact provides the resources and insights you need to succeed.
Pros:
- Features a user-friendly interface.
- Offers strong customer support.
- Integrates with a wide range of tools.
Cons:
- Has limited advanced features.
- Faces higher costs for larger lists
- Customizes email templates.
- Segments lists for targeted campaigns.
- Automates email series.
- Tracks and reports in real-time.
>>>GET SMARTER : Email Marketing Software for BigCommerce Store
Overview of Email Marketing Software for Bigcommerce Store
Enhance your BigCommerce store’s marketing strategy, increase customer engagement, and drive sales with email marketing software. Integrate seamlessly with BigCommerce to automate email campaigns, segment your audience, and track performance in real time. Choose from top options like Sendlane, Mailchimp, Campaign Monitor, Omnisend, and Constant Contact. Leverage these tools to create personalized customer journeys, recover abandoned carts, maintain strong customer relationships, and boost your store’s revenue and growth.
How to Choose Email Marketing Software for Bigcommerce Store
Here is a guide to help you select the right email marketing software for your BigCommerce store:
- Assess Your Business Needs: Identify your specific email marketing requirements. Consider factors such as the size of your subscriber list, the complexity of your campaigns, and the level of automation you need. Determine whether you need features like advanced segmentation, A/B testing, or multichannel marketing.
- Evaluate Integration Capabilities: Ensure the software integrates seamlessly with BigCommerce. Look for tools that offer one-click integration and can sync data effortlessly. This will help you manage your store and email marketing campaigns more efficiently.
- Consider Scalability and Pricing: Choose a platform that can grow with your business. Evaluate the pricing plans and ensure they fit your budget. Some tools offer flexible pricing based on the number of subscribers or emails sent, which can be beneficial as your business expands.
- Check Automation and Personalization Features: Automation is crucial for saving time and improving efficiency. Look for software that offers robust automation features, such as pre-built workflows, triggered emails, and personalized customer journeys. Personalization capabilities can help you send targeted and relevant emails to your audience.
- Analyze Reporting and Analytics: Effective email marketing relies on data-driven decisions. Choose software that provides detailed analytics and reporting features. This will help you track the performance of your campaigns, understand customer behavior, and make necessary adjustments to improve results.
- Review Customer Support and Resources: Good customer support can make a significant difference, especially if you encounter issues or need assistance. Check if the software offers 24/7 support, live chat, or a comprehensive knowledge base. User reviews and testimonials can also provide insights into the quality of support.
- Test Usability and User Experience: A user-friendly interface can streamline your workflow and reduce the learning curve. Consider signing up for a free trial or demo to test the software’s usability. Ensure it’s intuitive and easy to navigate, so you can focus on creating effective email campaigns.
- Read Reviews and Compare Options: Research and compare different email marketing software options. Read reviews from other BigCommerce store owners to understand their experiences. This helps you identify the strengths and weaknesses of each tool and make a more informed choice.
Pros and Cons of Email Marketing Software for Bigcommerce Store
Pros:
- Integrates seamlessly with BigCommerce, allowing for easy data synchronization and management.
- Automates email campaigns with robust features like pre-built workflows, triggered emails, and personalized customer journeys, saving time and improving efficiency.
- Provides advanced analytics and reporting features to track campaign performance, understand customer behavior, and make data-driven decisions.
- Segments audiences effectively for targeted and relevant email campaigns, increasing engagement and conversion rates.
- Supports multichannel marketing, including email, SMS, and push notifications, enhancing customer reach and interaction.
- Features user-friendly interfaces that are intuitive and easy to navigate, reducing the learning curve and streamlining workflow.
- Offers strong customer support, including 24/7 availability and comprehensive resources, ensuring assistance is readily available when you need it.
Cons:
- Incurs higher costs, especially for larger subscriber lists or advanced features.
- Limits template customization or design options, restricting creative flexibility.
- Provides basic automation features, lacking advanced capabilities needed for complex campaigns.
- Supports only English on some platforms, limiting usability for non-English speaking users.
- Lacks mobile apps in certain tools, which can be a drawback for managing campaigns on the go.
Pro Tips
Here are some pro tips:
- Clearly outline what you want to achieve with your email marketing. Whether it’s increasing sales, improving customer engagement, or building brand loyalty, knowing your goals will help you choose the right tool.
- Ensure the software integrates seamlessly with BigCommerce. Look for one-click integration options that allow for easy data synchronization and management.
- Identify the key features you need, such as automation, segmentation, A/B testing, and analytics. Make sure the software offers these features to meet your marketing needs.
- Choose a platform that can grow with your business. Evaluate pricing plans and ensure they fit your budget, especially as your subscriber list expands.
- Opt for software with a user-friendly interface. Sign up for free trials or demos to test the usability and ensure it’s intuitive and easy to navigate.
- Select software that offers 24/7 support, live chat, and a comprehensive knowledge base.
- Research and read reviews from other BigCommerce store owners. This can provide insights into the strengths and weaknesses of each tool.
- Choose software that provides detailed analytics and reporting features to track campaign performance and understand customer behavior. Effective email marketing relies on data-driven decisions.
- Automation saves time and improves efficiency. Look for robust automation features and personalization capabilities to send targeted and relevant emails.
Ensure the software complies with data protection regulations like GDPR. Check for features that protect customer data and maintain privacy.
Recap
Selecting the right email marketing software for your BigCommerce store is essential for optimizing your marketing strategy, boosting customer engagement, and driving sales. Seamlessly integrating with BigCommerce, these tools enable automated email campaigns, audience segmentation, and real-time performance tracking.
Leading options such as Sendlane, Mailchimp, Campaign Monitor, Omnisend, and Constant Contact provide features like drag-and-drop email builders, advanced analytics, and multichannel marketing capabilities. Utilizing these tools, you can craft personalized customer journeys, recover abandoned carts, and strengthen customer relationships, thereby enhancing your store’s revenue and overall growth.
