Selling on Bonanza can open up a new world for your ecommerce business.
Thanks to its growing audience, Bonanza is now becoming the number 3 or 4 ecommerce platform in the United States—after Amazon, eBay, and Etsy. And the cool thing is, people are making millions selling all kinds of stuff on the platform.
This article sheds light on what it takes to make it big on Bonanza.
To Sell on Bonanza:
1. Know What Bonanza Marketplace Is
2. Understand How Bonanza Works
3. Know What to Sell on Bonanza
4. Create Your Account
5. Add Payment Methods
6. List Your Products
7. Update Your “About” Page
8. Update Your Sales Policies
9. Offer First-Class Customer Service
10. Grow Your Business
11. Promote Your Bonanza Store
Ready? Let’s get started!
1. Know What Bonanza Marketplace Is
To sell on Bonanza, know what the Marketplace is. The platform simplifies selling for both start-ups and existing business owners to reach buyers. Unlike Amazon, Bonanza doesn’t make or sell ‘own label’ products. Hence, you don’t compete the market share with the Marketplace.
Bonanza allows you to choose how to run your business on the platform: either a booth or a webstore.
Your booth functions like a store within Bonanza—a mall. Bonanza provides you an easy-to-use template to set up your booth . If you run a webstore, you run your business like an independent store within Bonanza. As a webstore owner, you pay monthly fees to Bonanza..
2. Understand How Bonanza Works
So, do you want to sell on Bonanza and make a passive income? Understand how the Marketplace works. Bonanza targets buyers from the United States. The platform allows you to import from Amazon, eBay, Shopify, and Etsy. On payment, Bonanza charges recurring transaction fees of $0.25 and a final value fee of 3.5% and provides the feature to add your products to Google shopping.
3. Know What to Sell on Bonanza
To sell on Bonanza and generate consistent revenue over time, know items you can—and cannot—sell. Browse through the platform’s categories to see eligible items you can list in your booth. To start, go through some popular categories on Bonanza: apparel, textiles, sports, health & beauty, technology, electronics, food & drink, children’s items, etc.
Avoid products that fall under the following categories on Bonanza: cosmetics, adult content, automotive, gambling & lottery items, dietary supplements, offensive materials, digital books & textbooks, human parts or burial artifacts, fake or imitation of items, weapons, currency, coins or gift cards, tobacco or nicotine, drugs, expired items—visit Bonanza’s prohibited items page to see the complete list.
4. Create Your Account
To sell on Bonanza, create your seller account.
- Visit www.bonanza.com and click “Register” to create an account.
- Fill in all required fields.
- Check your mail and click on the activation button in Bonanza’s email.
- Once you confirm your email, log in to your account and click “Sell on Bonanza” to set up your store.
Enter your username and the name of your store. Click on “continue setup.” Input your name and contact information. To proceed to the next stage, select “continue setup.”
5. Add Payment Methods
Add your payment methods to receive your profits as you sell on Bonanza. Connect your Stripe or PayPal with your store to receive your sales revenue. Then, add your credit card details where Bonanza charges go each time you purchase. Then list your products on Bonanza.
6. List Your Products
List your products in your booth to generate unstoppable revenue as you sell on Bonanza. Optimize and follow best listing practices.
To optimize your listings:
1. Use the product’s keyword in the title. Keep your title simple and ensure it relates to the product. Use your product’s keyword in your heading to make buyers discover it quickly. Then, describe your product. For example, instead of “Sexy top,” write “Purple neck top with sequins.”
2. Write a comprehensive item description. Describe what you sell in detail—such as who made it, the product’s materials, production date, etc. Include the products and related keywords in the product description.
3. Set the product’s price. State how much the item costs.
4. Upload the item’s photos. Use clear and eye-catching photos to attract more buyers to your store.
To create a listing manually on Bonanza:
1. Log in to your account and point (don’t click) your mouse over the “Selling” button—check the top left corner to see the “Selling” button.
2. Click “Add or edit items” then “Add a new item.”
3. Add item details—traits, photos, description, price, etc.
4. Click on “Save these changes; Customers can see them immediately.” To complete the setup
later, click on “Save changes.”
To import your listings from an inventory file, Shopify, Etsy, eBay, or Amazon onto Bonanza:
1. Log in to your account and point (don’t click) your mouse over the “Selling” button—check the top left corner to see the “Selling” button.
2. Click on “Import” and select the import source (Shopify, Etsy, eBay, Amazon, or an inventory file).
3. Connect the account to import from and choose your preferred import settings.
4. Click “Import items.”
7. Update Your "About" Page
To sell on Bonanza like a pro, update your “About” page. You’re not a robot. Introduce yourself to your customers. Tell your potential customers the value you bring to the Marketplace. If you have any relevant certificates related to what you sell, mention them in your bio so you can convince potential customers to buy from you.
To write a killer “About” page:
1. Talk directly to the buyer—use a personal tone.
2. Tell the buyer the inspiration behind what you sell.
3. Add links to your social media platforms.
4. Maintain short paragraphs and use easy-to-understand words.
8. Update Your Sales Policies
To sell on Bonanza and earn a consistent income, update your sales policies.
Consider the following in your sales policies:
1. Shipping policy. State areas you ship to and your shipping method. Indicate whether or not you charge more for customers who want customized packaging. Then, inform your patrons when to expect their items.
2. Refund and return policy. Inform your clients of your condition for a refund—if you do it at all. Inform your customers what makes a product ineligible for return.
9. Offer First-Class Customer Service
To generate sustainable sales on Bonanza, offer first-class customer service. Exceed your client’s expectations to increase sales and generate stable income as you sell on Bonanza. Maintain your integrity—offer quick delivery and fulfill the exact items your patrons ordered.
Check your inbox regularly so you can quickly reply to customers’ messages and follow up on buyers’ inquiries. That way, you know whether your patrons are happy with the service and the items they bought after each sale.
10. Grow Your Business
So, do you want to make more money selling on Bonanza? Then grow your business. Identify who your target buyers are and where to get them. Strategically run ads to reach your target buyers. Select the best social media platforms to run your ads.
For example, if your targeted patrons are between ages 15 and 25, promote your booth primarily on TikTok. Study your sales to know what works and what doesn’t.
Post eye-catching photos of your product on Facebook, Twitter, and Instagram—and optimize your photos’ captions. Please include the product’s keyword in your captions and describe in detail what it does and why your buyers need it.
11. Promote Your Bonanza Store
To keep increasing sales as you sell on Bonanza, promote your store. Run Facebook, Instagram, YouTube, and TikTok ads and set coupons for your patrons to get discounts. To set a private coupon on Bonanza, log in to your account. Visit the Selling menu page and click on Booth Settings.
To create a private coupon, click on Discounts and Coupons. Do not click on “Publish this coupon” yet—an un-publish coupon is a private coupon.
Recap
To profitably sell on Bonanza over the long term, know what Bonanza Marketplace is, understand how Bonanza works, and know what to sell (and what not to sell). Kick off the process by creating an account, adding payment methods, and listing your products.
Continue by introducing yourself to your clients and updating your sales policies, offering first-class customer service, growing your business, and promoting your Bonanza store.
