Amazon Ungating Guide – All You Need to Know

(February 2025)

Amazon Ungating Guide - All You Need to Know

In This Article

As an Amazon seller, you know that getting ungated is the key to success. Ungating allows you to sell your products directly to customers on Amazon, a huge market.

What are the steps to getting ungated? What are the requirements? This article answers your questions about getting ungated on Amazon. So, whether you’re just starting as an Amazon seller or looking to get ungated in a new category, this article will help you make it happen. To get ungated on Amazon, follow this process:

  1. Understand What Ungating on Amazon Is.
  2. Sign Up for Amazon Professional Seller Account.
  3. Check Your Amazon Account Health.
  4. Follow Category Instructions.
  5. Scan and Submit the Invoices.
  6. Send in Your Request For Approval.
  7. Wait for Approval from Amazon.

Ready to dive in? Let’s go!

1. Understand What Ungating on Amazon Is

As an Amazon seller, you’re likely familiar with the gated and ungated process. But do you know what it is?

Simply put, the gated process is when you need approval from Amazon before you can sell a particular product. The ungated process is when you don’t need approval and can start selling a product immediately.

The gated process is more restricting, but it also has some benefits. For one, it’s a way for Amazon to ensure that all products on its platform meet certain quality standards. It also allows Amazon to control the flow of new products.

On the other hand, the ungated process is less restrictive but also carries more risk. That’s because there’s no guarantee that Amazon will approve your product; if it doesn’t, your Inventory could get stuck in limbo.

Therefore, gating on Amazon is a strategy that the world’s largest e-commerce platform uses to check the sales of substandard goods. Amazon, through this process, aims to create an unparalleled experience for its buyers. However, not all goods are gated. The categories of goods that require approval to sell on Amazon include:

  • Automotive and Powersports
  • Clothing, Accessories, Shoes, and Luggage
  • Collectible Books
  • Collectible Coins
  • Entertainment Collectibles
  • Fine Art
  • Fine Jewellery
  • Gift Cards
  • Grocery and Gourmet Foods
  • Kindle Accessories
  • Major Appliances
  • Sexual Wellness
  • Sports Collectibles
  • Streaming Media Players
  • Textbook Rentals
  • Toys and Games (Holiday Selling Guidelines)
  • Video, DVD, and Blu-ray

2. Sign Up for Amazon Professional Seller Account

To get ungated on Amazon, you’ll need a professional seller account. The professional account is an advanced seller account on Amazon, providing you with tools to facilitate your sales on the platform. Sign up for an Amazon professional seller account to sell restricted and unrestricted products. But it’s at $39.99 monthly.

Check Your Amazon Account Health

To successfully get ungated on Amazon, analyze your Amazon account health. Amazon considers certain key things before approving your request to sell gated products, and your account health is one of them. Amazon wants to be confident that you deliver a quality product and have a track record of meeting customer satisfaction.

The company has made it easy for sellers to know their account health through the seller central account. So, click the “seller central account” on your dashboard, go to the performance and customer satisfaction, and click on account health to see how you’re doing on Amazon.

3. Follow Category Instructions

For each of the gated categories of products on Amazon, there are specific requirements you have to follow to sell on the site. Therefore, it’s important to find out and understand the requirements for the product category you want to sell to be sure it’s what you can do.

For example, the fine jewelry category has many restrictions, and few sellers want to endure the stress. To get ungated, you must meet the quality assurance standards of the site, and your business should be able to generate about $50,000 annually. You also need to pay an entry fee of $5000. The pre-fulfillment cancel rate should be less than 2.5%, and the order defect rate should be less than 1%.

4. Purchase a Few Products From a Trusted Wholesaler

Now that you understand the requirements for your chosen product category, it’s time to find a reliable wholesaler and a few items. This step is critical to getting ungated on Amazon because you submit the invoice of the items bought alongside your application for approval to sell on the company’s website. So, this purchase is not all about profit.

Remember that the information on the invoice must match the details on your seller account. The invoices should also be within three to six months.

5. Scan and Submit the Invoices

To get ungated on Amazon, scan the original copies of the invoices and submit them. Scanning the invoices allows you to get a clearer picture. However, you can take pictures of them and edit them properly to ensure clarity. Note that you submit images rather than invoices for products such as Clothing and Accessories, Shoes, Handbags, and Sunglasses or Luggage and Travel.

Before scanning your invoices, include your seller’s name at the top of the invoice. Also, include the UPC, ASIN, and item model number for each product on the invoice.

6. Send in Your Request For Approval

The key to getting ungated on Amazon is to ensure your products are compliant with Amazon’s requirements. That means ensuring they meet safety and quality standards and that you have the proper licenses and permits. If everything checks out, then it’s time to submit your application.

Submit a “Request Approval” for the categories you wish to sell. Here are detailed steps to guide you:

  • Go to Inventory and click on “Add A Product.”
  • Locate the product categories you want to sell.
  • Go to ‘Listing Limitations Apply.’
  • Click on the “Request Approval” button to apply.

It’s best to send in your application during regular business hours. Also, be prompt in your response to the Amazon support team.

7. Wait for Approval from Amazon

To get ungated on Amazon, wait for approval from Amazon. Once you’ve completed the necessary steps, Amazon reviews your application and notifies you whether your application was successful or not. However, if you were unsuccessful, Amazon explains the reasons for the rejection to help you increase your success odds for the next application.

While waiting for a response from Amazon, provide every detail about your product and business to Amazon. It helps them arrive at a decision fast.

Conclusion

The process can seem daunting, but it’s not that difficult. By following these simple steps, you’ll be on your way to selling your products on Amazon in no time.

To understand what Ungating is on Amazon, you have to sign up for Amazon professional seller account, check your Amazon account health, follow category instructions, scan and submit the invoices, send in your request for approval, and wait for approval from Amazon.

Now that you know what it takes to get ungated on Amazon put those steps into action!

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