Walmart Marketplace Requirements

(July 2024)

Walmart Marketplace Requirements

In This Article

Do you want to join the Walmart Marketplace but don’t know how to start? Are you curious about Walmart Marketplace requirements? If yes, then this article is for you. It’s your lucky day! Read on to learn about Walmart marketplace seller conditions.

To meet the Walmart marketplace requirements, you need to:

  1. Provide Your Business Credentials
  2. File a Seller Application
  3. Wait for Walmart’s Approval
  4. Create a Seller Account
  5. Create a Product Integration Strategy
  6. Accept Walmart’s Policy
  7. Show Your Sales Track Records
  8. Avoid Selling Illegal Products
  9. Set a Competitive Price for Your Product
  10. Sell Unique Products

Now let’s dive deeper.

1. Provide Your Business Credentials

Walmart Marketplace Requirements

To meet Walmart Marketplace seller requirements, indicate relevant information about your business, including EIN (Employer Identification Number), office/warehouse locations and length of operational history.

Keep in mind Walmart wants your business to have physical locations in the United States. Also, let Walmart know if your business has offices and warehouses outside the US. Provide detailed information about your company to prevent any delays in the evaluation process.

2. File a Seller Application

To fulfill Walmart’s requirements as a potential seller, visit the Walmart application page and submit a sale request. To save time, get the necessary information ready before you begin registration.

File a Seller Application on Walmart Marketplace
File a Seller Application on Walmart Marketplace

Register your company. Scroll down and click on the “Start application” button, at the bottom center of the page. Provide your company credentials, and make sure you do this appropriately. Fill in your business’s legal name and address, including the EIN, domain name, tax ID, etc. Upload other important documents as attachments.

3. Wait for Walmart's Approval

To meet the conditions for selling on Walmart Marketplace, wait for Walmart’s approval. After filing a seller application, Walmart sends you an appreciative email message. Wait for 2-3 weeks to get Walmart’s approval.

Walmart may get in touch with you if it needs additional information regarding your seller application. If Walmart approves your application, you receive a congratulatory email message containing the link to create a seller account.

4. Create a Seller Account

To meet Walmart’s requirements for a seller account, provide your email address and username (use the same email address and username in your seller application). Set your security questions and answers to create a successful password.

Also, decide on your payment methods. Choose between the Payoneer and Hyperwallet payment options. Provide all the information that relates to shipping and delivery time. Provide the accurate shipping and delivery times for orders.

Create your partner profile to join the thousands of Walmart suppliers and sellers (Walmart Partners are sellers and suppliers). In addition, Submit your company’s display name, logo, and succinct description.

Create your customer service policy and also provide your contact details. Enter all the necessary information under the shipping tab. Set your return procedures, fees, and policy in compliance with Walmart’s return policy.

5. Create a Product Integration Strategy

To pass Walmart’s requirements for product integration, provide a clear plan on how to integrate Walmart products into other social platforms, including your website. Use the bulk upload API (an API is computer software that allows the sharing of services and products with other platforms or software).

Choose the categories of products you want to sell. Indicate if you want to ship items from non US location. Furthermore, provide your average monthly income, best-performing category (your most successful product so far), the size of your store, and other details about each item, including its maker, brand, style, color, and size.

Tell Walmart if you are a seller on other marketplaces. Lastly, choose your integration techniques.

6. Accept Walmart's Policy

To fulfill Walmart’s requirements, accept Walmart’s terms and policies, including the retailer agreement. Agree to allow the Walmart fulfillment center to fulfill your shipping whenever you sell through the platform.

Read through the Walmart policy to know the platform’s dos and don’ts. Set competitive prices and avoid selling prohibited products.

7. Show Your Sales Track Records

To meet Walmart’s requirements as a seller, build a long-standing sales reputation. Walmart wants to know if you are a reliable and ethical partner. Your sales record demonstrates this. Demonstrate excellent customer service and interactions.

Create a unique product that can add real value to the Walmart marketplace. Walmart needs your professionalism to assure its consumers of a fantastic product selection and shopping experience. Don’t forget, Walmart is a consumer-oriented marketplace.

8. Avoid Selling Illegal Products

To fulfill Walmart’s requirements, make sure you don’t sell items on the Walmart marketplace’s list of prohibited items.

Read through Walmart’s policy on prohibited products so you can be on the safe side. Some of the products on this list are harmful substances, alcohol, specific foods and offensive products. Walmart rejects your application if you have even one of these goods in your catalog.

9. Set a Competitive Price for Your Product

To meet Walmart’s requirements, set a competitive price for your products and use effective fulfillment policy techniques. Set a shipping method that harmonizes with Walmart’s fulfillment policy.

Provide your product categories, catalog size, and other relevant data, including integration strategy. Also, set a competitive price to boost your chances of winning the Walmart Buy Box. Don’t make your price too high or too low.

10. Sell Unique Products

To get Walmart Marketplace approval, avoid selling similar products to your competitors. Create a unique business and product that demonstrates your selling prowess. Only sell products you can quickly ship to Walmart fulfillment centers in the 48 contiguous states (excluding Hawaii and Alaska). 

Don’t sell restricted products or perishable goods. Examine the heaviness of your product. Let the maximum weight be 150 pounds. Obey the label compliance law and be truthful to Walmart’s customers. Ensure that all product labels and descriptions are precise, truthful, and free from misinformation. 

Select the best delivery method for yourself, and let the Walmart warehouse know your address. Prove your qualification by showing Walmart the uniqueness of your product, and what differentiates you from other sellers.

Conclusion

To meet the requirement for Walmart Marketplace, provide your business credentials and file for a seller application, then, wait for approval. Once Walmart approves your application as a seller, create a seller account.

Set a clear plan for product integration and accept Walmart’s policy. Show your sales track record and avoid selling prohibited items. Lastly, set a competitive price and sell unique products. Do you meet the criteria? Good luck! What are you waiting for? Give it a shot. It may be your lucky day.

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