Do you want to start an ecommerce store on Wayfair? Or do you want to extend your Amazon, Shopify, etc., store to Wayfair and want to know how it works? If yes, it’s your lucky day. All in all, this article shows you how to set up your store on Wayfair, how to source products to sell, and how to step up your sales so you can make massive income.
Read this article till the end to learn everything you need to run a profitable store on Wayfair.
To Sell on Wayfair:
- Know What Wayfair Is
- Understand How Wayfair Works
- Learn The Benefits of Selling on Wayfair
- Know The Requirements to Sell on Wayfair
- Know What to Sell and What Not to Sell on Wayfair
- Create a Wayfair Seller Account
- Upload Your Products
- Set Up Your Shipping Policies
- Monitor Your Orders
- Promote Your Wayfair Store
- Understand Wayfair Seller Fees
Ready? Let’s get started.
1. Know What Wayfair Is
To sell on Wayfair and make massive income, know what the platform is. Wayfair is an online dropshipping ecommerce platform that lists furniture and home products from numerous suppliers.
Wayfair runs five branded websites:
- Wayfair
- Perigold
- Joss & Main
- Birch Lane
- AllModern
The platform’s business model accommodates customers to order bulk products since it hold least inventory. Consider the platform to be a “middleman” between you—the seller—and the buyer.
2. Understand How Wayfair Works
To list items on Wayfair and generate huge profits, understand how the platform works. Dropship home décor or furnishing items on Wayfair in categories, such as rugs, home furniture, baby & kids, kitchen, and pet furniture, among others.
The platform uses the Wayfair Delivery Center to ship items to its customers which fosters products’ safety and quick shipping. Wayfair operates a dropshipping model that sends products from suppliers or manufacturers to the end users.
3. Learn The Benefits of Selling on Wayfair
To sell on Wayfair and make huge passive income, understand the benefits of selling on the platform. Thanks to Wayfair’s established customer base you can leverage to cut your promotional costs and reach your ideal customers quickly. The platform invests heavily in advertisement which means you don’t have to spend thousands of dollars to reach your perfect customers.
Take advantage of Wayfair’s community of 22.6 million monthly active users to boost your sales. Use Wayfair’s easy-to-use platform to list your products, manage your orders, and monitor your sales so you can increase revenue. Cut the shipping costs and make your fulfilment faster by opting for the direct shipping method—which allows suppliers or manufacturers to ship items directly to your customers.
Use the platform’s user analytics and data to know what buyers are looking for, which products are trending, which commodities to sell or not sell, and more.
4. Know The Requirements to Sell on Wayfair
To understand how to sell on Wayfair, know the requirements to merchandise on the platform. Apply as a vender on Wayfair if you understand how to dropship and possess product liability insurance that covers at least $1 million for every instance and $2 million in overall aggregate.
Dropshipping is straightforward. A customer places an order and Wayfair sends the order to you so you can package and send it to the client. Wayfair pays the shipping fees while you make your profit. Create a structure to manage customer service, returns, inventory, etc., as your sales increase on Wayfair.
5. Know What to Sell and What Not to Sell on Wayfair
To know how to sell on Wayfair, understand what to sell and what not to sell on the platform. Check the seller guidelines to know the products Wayfair permits you to auction on the platform.
Before you create a merchant account, confirm if your product falls into any of the following categories:
- Storage goods
- Outdoor supplies
- Rugs
- Furniture for room décor
- Lighting types of equipment
- Pillows and decor supplies
- Bed and bath items
- Baby and kids products
- Renovation items
- Kitchen equipment
Avoid items that do not fall into any of the categories above on Wayfair.
6. Create a Seller Account
To make money selling on Wayfair, create a seller account. Visit www.wayfair.com and sign up for free. Provide your personal and business details to start selling on Wayfair. Expect Wayfair’s onboarding team to contact you between 3 to 5 business days of submitting your application. Then proceed with your application following any instructions you receive from the representative who contacts you.
7. Upload Your Products
To make consistent revenue selling on Wayfair, upload your products in bulk—taking top-notch photographs of each item. Write a detailed product description of your stock that portrays the full information the buyers should know about the item. Optimize your description by including the product’s keyword to boost your store’s visibility on the platform.
8. Set Up Your Shipping Policies
To earn a six-digit profit selling on Wayfair, set up your shipping policies. Decide how your customers receive the item they purchase from your store. Set up your returns policies and choose your shipping method. Opt for the direct shipping method—where your distributor ships the commodity to the buyer’s doorstep—or Wayfair Delivery Network (WDN).
9. Monitor Your Orders
To make massive income selling on Wayfair, monitor your orders and ensure customers have a pleasantly seamless experience from order placement to product receipt. Fulfil every single order you receive and ensure your clients get the exact products they ordered. Consider selling personalized goods that allow your patrons to customize their orders. Keep in mind that selling customized goods allow you to make more profits.
10. Promote Your Store
To boost your sales and make more money, promote your store. Set a budget and run targeted ads on Wayfair. Consider Facebook and Google ads. Do content marketing. Create content on Facebook about your products and include the link to your store. Join Facebook and other online communities to promote your products.
11. Understand Wayfair Fees
To sell on Wayfair, understand the platform’s fees. You pay nothing to make sales on Wayfair—no sign-up, listing, or retailing costs. You set your products’ wholesale price while Wayfair sets a retail price. The platform takes care of the shipping fees by sending orders to the suppliers for packing and delivery.
Recap
No doubt Wayfair focuses on décor and furniture products, yet it is the best platform to position your store to reach desired customers and make money quickly. Know what Wayfair is and how the platform works to get started.
Discover the benefits of selling on Wayfair, know the platform’s requirements for sellers and decide what to sell. Create your Wayfair account, upload your products, and set up your shipping policies.
Put eyes on your orders, promote your Wayfair store, and understand the platform’s fees.
