Rakuten Super Logistics vs UPS Ecommerce

(February 2025)

In This Article

Our Verdict

In this comparison, UPS Ecommerce Fulfillment emerges as a better option for your business if you deal with high order volumes and need extensive logistical services. Its advanced technology, extensive network, and comprehensive service offerings provide you with unmatchable scalability and efficiency.

However, if you run a small business or seek a more cost-effective solution with transparent pricing, Rakuten Super Logistics is a better choice due to its flexibility, structural management, and value-adding services. Ultimately, your best bet between the two platforms depends on your business size, budget, and specific logistics needs.

Why Choose Rakuten Super Logistics

Who Rakuten Super Logistics Is Best For

Rakuten Super Logistics is a great fit for you if you:

  • Desire an easy-to-manage logistics system with a single point of contact, eliminating the need for you to make use of multiple spreadsheets and emails.
  • Are looking for a logistics solution with straightforward, transparent pricing and no extra fees.
  • Need a flexible service that can adapt to both your long-term growth and short-term demands.
  • Want to enhance your sales with efficient, reliable, and affordable e-commerce logistics.
  • Prefer to focus on selling while it partners with you to handle all your logistics, from packaging to delivery.
  • Want to ensure fast delivery, with most orders arriving within 24 hours, to keep your customers content with your services.
  • Seek to manage your inventory effectively with real-time tracking and avoid inventory shortages.
  • Require international shipping with a network of fulfillment and e-commerce experts.
  • Value having logistics risks coverage with full insurance and reliable customer service support.
  • Need a subscription model that offers additional benefits like an online store, technical support, unlimited advertisements, and promotional opportunities.

Who Rakuten Super Logistics Is Not Right For

Rakuten Super Logistics is not ideal for you if you:

  • Require complete control over every aspect of your logistics and prefer to handle every step of your fulfillment process yourself
  • Prefer a completely transparent pricing structure without any potential for unforeseen costs or additional fees.
  • Have a minimal need for international shipping or a localized service because your operations are strictly domestic and require only basic logistical support.
  • Operate with extremely tight budgets, particularly for storage beyond five weeks or for heavier shipments, challenging.
  • Need very specific or non-standard shipping options like highly specialized shipping methods.

Why Choose UPS Ecommerce

Who UPS Ecommerce Is Best For

UPS Ecommerce is your ideal choice if you:

  • Operate an e-commerce business and need reliable, scalable fulfillment solutions.
  • Want to offload the complexities of inventory management, picking, packing, and shipping to a partner you can trust
  • Require fast delivery times and low shipping costs using fulfillment centers at strategic locations close to your customers.
  • Need easy integration of your business systems with a fulfillment platform that supports multi-channel sales, including major online marketplaces.
  • Value the efficiency and experience of a global logistics service provider to ensure accurate, timely order fulfillment.
  • Are looking for advanced technology solutions to monitor your inventory and orders in real-time, helping you make wise business decisions.
  • Appreciate the ease of mind that comes with adherence to marketplace shipping rules and maintaining your seller or vendor status.

Who UPS Ecommerce Is Not Right For

Opt for UPS Ecommerce competitors if you:

  • Operate a very small-scale business with low order volumes with no need for extensive fulfillment network.
  • Require highly specialized or customized fulfillment processes that go beyond your standard picking, packing, and shipping services.
  • Prefer to handle all your fulfillment operations in-house to maintain complete control over every aspect of your order processing and customer experience.
  • Conduct business primarily in regions that lack UPS’s fulfillment centers and distribution hubs, potentially leading to longer shipping times or higher costs.
  • Need ultra-fast, same-day delivery services that exceed the typical fulfillment timelines that UPS provides
  • Deal with products that are exceptionally large, fragile, or hazardous and fall outside the scope of UPS’s handling and fulfillment capabilities.

Rakuten Super Logistics vs. UPS Ecommerce: Main Differences

 

Rakuten Super Logistics

UPS Ecommerce

Ideal For

  • E-commerce businesses
  • Growing Companies
  • Businesses seeking cost-efficiency
  • Retailers with diverse sales channels
  • E-commerce businesses of all sizes
  • Retailers seeking faster delivery
  • Multi-channel sellers
  • Businesses focused on brand growth
  • Companies looking for efficient returns management

Pricing

  • Based on Weight:
  • Below 1kg: From €4.75
  • 1kg – 5kg: From €4.97
  • 6kg – 10kg: From €8.46
  • Over 10kg: €0.40 per additional kg (up to 30kg)
  • Based on Storage:
  • Free for the first 5 weeks
  • 5 weeks – 3 months: €18/month.
  • 3 months – 12 months: €50/month.
  • Over 12 months: €100/month.

Operates custom pricing based on the specific needs and volume of your business. Factors like the location, number of orders, storage requirements, and additional services (such as custom packaging or specialized handling) influence the overall cost. Contact UPS directly to get a unique quote that meets your business’s demands.

Standout Features

  • All-inclusive Logistics Support
  • Rakuten E-Shop
  • Instore Traffic Generation
  • Sales and Technical Assistance
  • Virtual Training
  • Prompt Customer Service
  • Global Reach
  • Speed and Scalability
  • Advanced Technology Integration
  • Order and inventory management in real time
  • Strict Adherence to Market Regulations
  • Multi-site Fulfillment Network
  • Effective Returns Management

Rakuten Super Logistics vs. UPS Ecommerce: Standout Features

Rakuten Super Logistics

Cost-Effective Logistics

You can take advantage of a simple, transparent pricing model from Rakuten Super Logistics, which has a flat rate for all sales channels. With no additional fees, you usually see a 25% decrease in its logistics costs.

Adaptive Services for Growth

Rakuten is all about helping your business grow. It offers you flexible services that are suitable for both long-term and short-term needs, adapting as your e-commerce business scales. It also provides you with free storage for the first five weeks and attentive customer support.

Simple Logistics Management

With just one interface, Rakuten streamlines your logistics management and removes the need for multiple spreadsheets and emails. With just a few clicks, you can effectively manage everything from customer returns to inventory, guaranteeing real-time stock visibility.

Superior Customer Experience

Rakuten ensures you provide your customers with high-quality service with fast, reliable delivery, including 24-hour delivery, meeting even the most demanding customer expectations. It also takes care of all your shipping, returns, and packaging, freeing you up to concentrate on other facets of your company.

Comprehensive Order Fulfillment

Rakuten handles every stage of the order fulfillment procedure. This includes safe international shipping through a network of trustworthy partners, careful packaging, real-time inventory tracking, and secure customer return processing. It also provides insurance coverage for missing or defective parcels, reimbursing full sale value.

 

Additional Free Services

As part of your subscription, Rakuten provides you with several free services, such as a dedicated online storefront, tools to increase foot traffic in physical stores, professional e-commerce consulting, and technical support. To increase the visibility of your product, it also offers unrestrictive product listings, online training, and promotional opportunities via multiple channels.

UPS Ecommerce

Extensive Experience

UPS guarantees a smooth and effective fulfillment experience for your customers thanks to its decades of experience filling orders for popular retail brands.

Local Fulfillment Centers

With UPS’s extensive network of fulfillment warehouses, you can stock inventory nearer to your customers while also improving customer service, cutting down on shipping costs, and speeding up delivery times.

 

Comprehensive Fulfillment Services

UPS provides comprehensive multichannel fulfillment and e-commerce solutions. UPS takes care of everything when you send it your inventory; regardless of the volume of orders, the process runs smoothly from picking and packing to shipping.

Efficient Receiving and Stock Management

UPS’s receiving team logs and stores your inventory efficiently, making it ready for picking within 24 hours. Its routine inventory cycle counts guard against overcommitting and guarantees accurate order fulfillment.

Multi-channel Order Fulfillment

UPS offers fulfillment services for a range of sales channels, such as online stores and marketplaces such as Amazon.com. To assist you in avoiding costs and chargebacks, it also handles shipping notices, packaging, and retail compliance.

Seamless System Integration

UPS offers various connectivity options, such as EDI configurations, shopping carts, and APIs, to facilitate the seamless integration of your business systems with its e-commerce fulfillment platform.

Advanced Technologies

UPS employs robotics, automation, and cutting-edge warehouse systems to manage variable volumes, guarantee same-day order processing, and expedite stocking times.

Pros and Cons of Rakuten Super Logistics

  • Reduces your logistics costs with its straightforward, flat-rate pricing.
  • Scales with your business needs, whether for long-term operations or temporary surges.
  • Allows you to handle all your e-commerce logistics effortlessly, including returns and inventory tracking.
  • Enhances your customer experience with 24-hour delivery and efficient returns management.
  • Provides all-round support from order packing to customer returns, inventory tracking, and insurance.
  • Leads to potential unexpected charges based on package weight and storage duration.
  • Has increasing storage fees over time.
  • Benefits larger operations more than your smaller business operations, as you can find its fixed fees and commission rates less favorable.
  • Offers you a complex pricing model with varying prices that depend on weight, storage time, and other factors, which can lead to confusion or difficulty in managing costs effectively.

Pros and Cons of UPS Ecommerce

  • Carries out everything that has to do with logistics so you can focus solely on your business.
  • Allows you to store inventory closer to your customers, resulting in faster delivery times and lower shipping costs.
  • Handles your orders across various platforms, including your online store and major marketplaces, while also managing compliance, specialized packaging, and shipping notices.
  • Offers you multiple integration options, including shopping cart, API, and EDI configurations, making it easy for you to connect your business systems to its platform.
  • Provides extra services like customized packaging and effective return processes, enhancing your brand and customer satisfaction.
  • Focuses majorly on high-volume operations, which is a disadvantage for you if your business doesn’t handle a large number of orders daily.
  • Requires complex system integration, which can be challenging, as it involves multiple integration methods like API and EDI.
  • Costs a lot because of its advanced technologies and comprehensive services, making it less affordable for you if you run a small business or a startup company.
  • Offers you standardized solutions that are mainly for broad use, which hardly provides the level of customization or personal attention that your business may need.
  • Reduces your control over certain business aspects, potentially creating difficulties if you need more specific or flexible solutions.

Rakuten Super Logistics vs. UPS Ecommerce: Customer Reviews

Rakuten gets a 1.3 rating on Yelp based on 4 reviews. Customers complain about it not being suitable for growing businesses.

UPS gets 1.2 rating on Trustpilot based on over 35,000 reviews. Very few customers applaud its customer support and logistics service delivery. The majority of its customers complain about its delay in deliveries and customer response time.

Rakuten Super Logistics and UPS Ecommerce Competitors

Connex for QuickBooks

Connex for QuickBooks integrates with your sales channels to automatically sync your orders, keeping your books accurate and up-to-date. It’s a third-party tool that streamlines the process, allowing you to focus on growing your business.

BizAutomation

BizAutomation is a cloud-based suite that automates your business processes like operations, order management, accounting, and e-commerce. It supports your small business and offers you a single platform to manage all operations, with transparent pricing and personalized customer support.

Cahoot Order Fulfillment

Cahoot is a peer-to-peer e-commerce fulfillment network that provides you with affordable nationwide 1-day or 2-day delivery across the U.S. It integrates with major e-commerce platforms like Amazon and Shopify, offering you lower fulfillment rates than traditional providers.

Megaventory

Megaventory is a web-based order and inventory management system for your medium-sized business. It integrates with platforms like Shopify and QuickBooks, offers you customizable features, and supports your team if you have multiple users and locations, making it ideal for you to manage complex inventory and order processes effectively.

Pro Tips

  • Opt for a service that offers transparent and standard pricing to reduce logistics expenses and avoid additional fees.
  • Choose fulfillment providers with storehouses in strategic areas to minimize shipping times and costs.
  • Utilize platforms that centralize all logistics operations, from order fulfillment to return management. This streamlines processes, reduces errors, and provides real-time inventory tracking.
  • Ensure your logistics partner can scale with your business, accommodating both short-term needs and long-term growth.
  • Partner with providers that guarantee fast, reliable delivery, with features like same-day or next-day shipping to keep satisfying your customers.
  • Choose fulfillment solutions that support selling on various platforms and integrate smoothly with major e-commerce platforms.
  • Opt for fulfillment partners that leverage automation and real-time tracking technologies to enhance efficiency and accuracy.
  • Look for logistics providers that offer extra services, such as branded packaging, technical support, and promotional opportunities to help you boost your sales and brand visibility.
  • Work with providers who adhere to marketplace rules and offer insurance coverage for logistics risks to help maintain your seller status and protect your business from penalties.
  • Choose a logistics partner that offers you flexible subscription plans with benefits to your business needs.

Recap

Rakuten Super Logistics and UPS Ecommerce offer robust fulfillment services, each suitable for your business based on your specific business needs. Rakuten provides you with cost-effective, flexible logistics services with transparent pricing and international reach, ideal for your growing e-commerce business. UPS Ecommerce excels in handling high-volume orders with advanced technology, multiple warehouses, and comprehensive inventory management.

While Rakuten is better for your business if you just need straightforward logistics solutions without any hassle, UPS is optimal for your scalable business, offering you multi-channel support and faster delivery times. Both have unique strengths, with competitors like Cahoot and BizAutomation offering alternative solutions.

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