Have you created what you thought was the perfect product and decided to sell it on Shopify—only to realize that shoppers aren’t purchasing it as quickly as you had anticipated? If this rings a bell, a poor product description could be the culprit behind this less-than-stellar sales performance.
Penning an exciting, detailed Shopify product description is essential to drawing shoppers to your products and encouraging them to make a purchase—thus increasing your conversion rate.
To write an appealing product description for Shopify:
- Know Your Audience
- Keep Your Writing Conversational
- Keep Your Product Description Short and Simple
- Create Scannable Product Descriptions
- Optimize Your Product Description
- Use Bullet Points
- Include Emojis in Your Product Description
- Create a Story Around Your Product Description
- Provide Details About Materials and Craftsmanship
- Have Fun Writing!
- Check Out This Sample Product Description
Read on to find out more!
1. Keep Your Product Description Conversational
Make your customers feel like they’re talking to you—and that you’re talking back to them, even though they’re only reading a product description on Shopify that’s so captivating, they might want to purchase that product!
Use an honest and genuine tone throughout your Shopify product description to convey the actual message to customers. Keep your Shopify product description conversational at the beginning—you can always check spelling and grammar later after you finish your draft.
Make it easy for people to buy from you! Your potential customers will get frustrated and go elsewhere if the text feels tedious or exhausting. For example…using words that are not easily understandable, phrases you need a dictionary to fathom.
2. Know Your Audience
Understand your target audience pretty well so you can write captivating Shopify product descriptions. Know whom you’re trying to reach—but don’t just stop there. Research your customers so you can make your Shopify product description appeal directly to them. The more specific you are, the more likely you can win new customers over.
Focus on how others will feel when they wear or use the product. The description will help you connect with your target audiences and encourage them to buy from you.
Give shoppers or potential customers the information they need to make a purchase. Don’t be caught up in what you want people to know, and don’t forget that it’s all about your audience. Focus on describing your Shopify product in terms that closely match what potential customers want.
Structure your narrative in such a way that it answers your target audience’s questions and concerns.
3. Keep Your Product Description Short and Simple
Make your product description on Shopify clear and easy to read. Use concise language and short sentences that your audiences can understand even if they read the content fast. Include information regarding why potential customers need your goods.
Give them reasons they should buy right now!
Be specific with your product title, but make it easy for customers to understand. Don’t use jargon or unusual terms that confuse buyers who aren’t experts in your niche—you can’t convince them to purchase from your Shopify store if they don’t understand what you offer.
4. Create Scannable Product Description
Create Shopify product descriptions your customers can read through. Think about the kind of product you’re selling. Ask yourself the questions your customers might have about your products. Make your Shopify product description answer those questions. Your product description should include information about how a particular model will stand out in various settings.
Make sure your Shopify product descriptions answer common questions your potential customer might need to ask, such as “why should I buy from you?” and “Do I need anything else?”
Add reviews to your product description to help potential buyers see what other people say about your product. Add relevant links in your Shopify product description to help customers quickly get more information like shipping details or returns policies.
5. Optimize Your Product Descriptions
Use a tool like Plug in SEO on your Shopify store to optimize your product summary. Use keywords relevant to your product. Use specific descriptions such as “unicorn makeup brush” or “mermaid makeup” if you sell makeup brushes.
6. Use Bullet Points
Add bullet points to make your Shopify product title easier to read, thus helping customers better understand what you’re selling. Bullet points give your product a more professional look, increase trust and give your customers confidence that you know what you’re doing.
Use your product titles on Shopify to tell people why they should buy from you instead of your competitor—so don’t “waste” these product titles! Whenever possible, use bullet points to write your product title on Shopify.
7. Experiment With Emojis
Use emojis to increase engagement with your products. Use emojis in your product descriptions.
Use an emoji such as “🏃🏻” if you sell “sport wears” to show how what your customers can use it to do. Or add an emoji such as ☕ if you want to highlight a coffee mug’s relevance. The possibilities are endless!
Research the emojis that work best for different audiences and contexts before implementing them into your Shopify store. To kick off your emoji game, look at sites like Twitter and Instagram to see the emojis your rivals are using and how popular those are among their audiences.
8. Create a Story Around Your Shopify Product Description
To create enticing product descriptions on Shopify, make a story around your product. Tell a compelling tale to get readers thinking about how they can use your product in their own lives. Give customers plenty of reasons to purchase from you. Make them fall in love with your brand!
Create helpful content to reach your target audience. Include information like tips on how customers can use your product. You’ll become more engaged with your writing when you create stories around your products or services.
9. Provide Details About Materials and Craftsmanship
Provide plenty of information about the manufacturing process and/or the material used in production. Provide a well-written description explaining materials and craftsmanship to help customers know that they can trust you.
Use tags on each product page. Tags make it easy for customers to search through all products that have similar attributes.
10. Have Fun Writing!
Make your Shopify product descriptions fun to read. Inject some of your personality into your product descriptions. Your product description can help shoppers connect with you and make them more likely to buy from you.
Use the right tone for your brand. Make it positive and convincing. Look at other products in your niche or read the customers’ reviews on similar products to write better product descriptions. Understand what works and what doesn’t when you write product descriptions.
11. Check Out This Sample Product Description
🎯 Nothing matches a freshly poured pint in a pub—except perhaps a freshly poured pint in the comfort of your home. 🍺 Never again will you have to fight through crowds, strain for a seat, or wait outside on the sidewalk to drink your favorite beer!
🥂The Fizzics DraftPour turns any can or bottle into nitro-style draft beer. With a single pull of the lever, even the cheapest budget beer may be converted into a sumptuous draft pint.
The DraftPour may appear to be a simple piece of equipment, but it’s rather sophisticated, using sound waves to turn your beer’s natural carbonation into a silky micro-foam. These teeny-tiny bubbles provide the ideal density for improved scent, flavor, and a silky-smooth mouthfeel.
Put in a fruit machine and a couple of packs of pork scratchings 🍖, and you’ve effectively recreated your neighborhood bar. The sticky bar top and ancient, filthy carpet are not included.
Conclusion
To create a fascinating piece full of dialogue, you must first understand your audience. Keep your Shopify product description short, simple, and readable for your potential customers to read.
Optimize your Shopify product descriptions and use bullet points to itemize the benefits. Include emojis in your product description to convince your customer to buy from you immediately.
Create a story around your product description and the details about the materials and craftsmanship. To make your potential customers like reading your product description, have fun writing it. You will write a more engaging and compelling piece if you write it with fun.
