Wayfair is an ecommerce platform that specializes in furniture and home goods only. So, you want to meet new buyers, sell your furniture and houseware items, and make passive income, right. Wayfair offers a low-competitive ecommerce marketplace to grow your business.
Are you a supplier or manufacturer looking for where to sell your products—or a new platform to sell on? Wayfair accommodates both manufacturer and third-party houseware & furniture suppliers like you to sell and make money. If you’re curious about selling on Wayfair to earn a huge income, follow the guidelines in this article.
To Sell on Wayfair for Beginners:
- Understand How Wayfair Works
- Create Your Wayfair Account
- Upload Your Products and List Your
- Create Your Sales Policies
- Understand Wayfair’s Guidelines
- Manage Your Orders
- Consider Dropshipping from a Reliable Supplier
- Promote Your Products
- Offer Very Best Customer Service
- Consider Using Software to Boost Your Sales
Are you ready? Let’s dive deeper!
1. Understand How Wayfair Works
To make money on Wayfair, understand how the platform works, especially how it connects you—the seller—to millions of avid buyers looking for the latest and greatest pieces of houseware and furniture. You know, Wayfair does a great job at attracting ambitious sellers like you.
How does the platform does that, you may ask? Well…for starters, it helps you sell niche products—bedroom, bathroom or kitchen items—so you can make the maximum profit.
Second, Wayfair connects you to specific shoppers who are ready and able to buy. Isn’t that awesome? Finally, the platform doesn’t charge you a penny—it’s free to sell on Wayfair. Bottom line: You can see that there are more pros than cons when it comes to selling on Wayfair, right?
2. Create Your Wayfair Account
Create a free account to sell on Wayfair and earn a sustainable income. Fill out the platform’s registration form for new sellers. The form has three major sections: your shipping information, business, and personal information. Include links to your online stores in your application—if you sell on other ecommerce platforms.
Also, add the link to your website’s homepage in your application—if you have a website for your business. If you meet the requirements to become a seller on Wayfair, expect a message from the platform’s customer support team within 3 – 5 business days of your application.
3. Upload Your Products and List Your Inventory
To generate revenue on Wayfair, upload your products and list your inventory after receiving approval from Wayfair’s team. Post your products through Wayfair’s Extranet and start selling. Connect your Shopify store to your Wayfair account if you sell on Shopify. To optimize your listings,
- Describe your products in detail. Include information such as installation guides, warranty, product dimension, weight, etc.
- Post up to 100 items in your catalog to rank your store higher in Wayfair’s algorithm.
- Complete your listings’ information and convince your buyers you’re legitimate and ready for business.
4. Create Your Sales Policies
Create your sales policies to keep selling on Wayfair and maintain consistent income. Inform your buyers about your store’s shipping policies and returns. Tell your clients the time frame to return a product after purchase. Wayfair recommends 30 days.
Inform the buyer what disqualify a product from return and that the item to return should be in a good state for resale. Tell you buyers to not exceed return time frame, 30 days, except for mattresses or other larger products.
Inform your customers which products do not qualify for return—if you sell such items. Examples of items not that do not qualify for return include clearance items, assembled items, gift cards, personalized items, bundled items unless returning the entire bundle, items marked “Non-Refundable,” and open box discounted items.
5. Understand Wayfair's Guidelines
To sell on Wayfair, understand the platform’s guidelines for sellers. Know the basic requirements to sell on Wayfair, which include setting aside a fixed amount to compensate any customer who sustains an injury using your product due to production errors.
To sell on Wayfair, make provisions for how to manage matters like returns, inventory, customer support, etc. Reply promptly to your patrons’ inquiries, whether they are questions, complaints or general feedback.
6. Manage Your Orders
To maintain consistent sales on Wayfair, manage your orders. Monitor the order process—collect, ship, and deliver orders punctually. Offer a positive buyer experience to attract positive reviews, customer recommendations, and massive sales.
7. Consider Dropshipping from a Reliable Supplier
To sell more on Wayfair as a beginner, consider dropshipping from a reliable supplier. Dropshipping is a perfect option to sell more items and make extra money on Wayfair. You ship items directly to your customers from your supplier when you dropship. This is how it works: your customer places an order for an item, orders the item from your supplier at a cheaper rate, and resells it at a higher rate.
8. Promote Your Products
To increase your sales and make more money selling on Wayfair:
- Promote your products.
- Use Wayfair’s on-site ads or market your products on Facebook, Twitter, Instagram, TikTok, etc.
- Utilize content marketing.
- Create content around your products and post them on your social media platforms.
- Optimize your content for search engines.
With SEO-optimized content, you get buyers from search engines like Google to make purchases from your store.
Post eye-catching photos of your products and upload engaging videos that educate your buyers on why they need your products. Share your store’s link with friends and family. Offer customized orders to meet a buyer’s need.
9. Offer Very Best Customer Service
To receive positive reviews and increase sales on Wayfair, offer top-notch customer service. Understand your customers’ needs and find out what they expect for their needs. Let your patrons know that you understand their needs and expectations. Then make irresistible offers. Answer your customers’ questions promptly—save replies for FAQs for future use.
Provide detailed descriptions of the products you sell. Deliver exactly what your customers ordered.
10. Consider Using Software to Boost Your Sales
To boost your sales on Wayfair, consider using software to manage your customer service, automate your marketing, improve your store’s UX, and so on. Select the right tool for your store based on your need—analytics, marketing, customer service, management, accounting, or checking out tool.
Recap
To sell on Wayfair and make massive income, understand how Wayfair works, create your free account, upload your products, and list your inventory. Create your sales policies, manage your orders, and consider dropshipping from a reliable supplier. Promote your products and offer the very best customer service.
