If you decide to run a business on Amazon today, best believe your ultimate priority is to make a profit—and profits only come when there’s a sale, right? This is probably why, as a seller on Amazon, you’d want your product to rank high on the Amazon search result page.
However, the competition among sellers on Amazon is usually very high, and Amazon, on its part, is always updating its product ranking algorithm. In other words, to ensure your success in the marketplace, you need to employ effective marketing strategies.
But what are these strategies, and how do you apply them? This article will show you. Follow through as you learn guidelines on how to rank your product on Amazon. In a bit these strategies include:
- Optimize Your Product Listing
- Offer a Competitive Price
- Switch to Amazon FBA
- Always Be in Stock
- Run Ad Campaign
- Encourage Positive reviews
Let’s learn the details here.
1. Optimize Your Product Listing
To rank your products on Amazon, optimize your product listing. Product listing is one of the biggest factors that impact your success in Amazon business. Your product listing determines your customers’ interaction with your business and can influence buying decisions. A good product listing gives your business an SEO boost.
You must invest enough time to optimize your product listing to ensure optimal conversion. Upload a high-quality photo of your products. An image of poor quality can repel your customers. This, in turn, affects your conversion rate and ranking.
Your product title should contain one or two unique benefits or features of your product. When creating your product description, use bullet points and list the features in order of their importance. Further, update your product title by adding the relevant keywords.
When you’re optimizing your product listing:
- Don’t stuff keywords, as it can cause redundancy
- Be careful of your spelling to avoid confusing the search engine and your customers
- Don’t use keyword synonyms. Your product won’t rank if you do that
- Optimize your back-end search terms. Don’t include the keywords you used in your product titles and description
- While keying in your keywords, avoid the use of punctuation
2. Offer a Competitive Price
Next step to rank your product on Amazon, offer a competitive price. If all other factors are equal, the Amazon search engine will favor a product with a relatively low price.
This is because Amazon associates low prices with good customer experience. Also, a lower price influences your customer’s buying decision. Thereby improving the conversion rate.
However, you don’t need to lower your price to the detriment of your profit. Keep a close watch on your competitors’ pricing and adjust yours accordingly. Ensure it’s within a reasonable competitive range with products from other brands.
If your product is expensive, you’ll need to emphasize the unique features that justify such a difference.
3. Switch to Amazon FBA
Delivery time is one of the major elements affecting your conversion rate and product ranking. The quicker your delivery time, the more your customer is compelled to buy.
When you switch to Amazon FBA (Fulfillment By Amazon), Amazon takes over your order fulfillment. With their safe and reliable logistics systems, they can deliver your product to your customers quicker. This makes it easy for you to get positive reviews and boost your sales.
Before joining, ensure you acquaint yourself with the terms and policies that guide the Amazon FBA.
4. Always Be in Stock
To rank on Amazon, always be in stock. If you don’t have enough inventory to cater to your customers’ demands, your product ranking will fall, and you’ll lose your customers to your competitors.
You must maintain a good stock level of your products, so your sales rank doesn’t drop to zero.
5. Run Ad Campaign
To rank high on Amazon, run paid Ads. Unlike other platforms, a paid campaign can help to boost your organic ranking on Amazon. Ads generally increase your sales and other factors like positive reviews. Plus you can generate massive traffic to your business which, in turn, can impact your product visibility and conversion rate.
As an Amazon seller, you can run a PPC ad which allows you to bid on relevant keywords. The PPC ad is the type of ad that pops up when a user searches for a particular keyword. An effective PPC ad depends not only on high bidding but the relevance of your offer.
Also, you can use social media ads or any other external ads to drive traffic to your Amazon store. Moreover, many sellers, including your competitors, use the PPC ad. In this case, external traffic may work better. You can combine the external ad with the PPC ads to ensure maximum results.
6. Encourage Positive Reviews
The relationship between positive customer reviews and product ranking is obvious, especially on Amazon. The higher the reviews, the higher the ranking. This is understandable because shopping online is pretty risky. Hence, people tend to depend on the testimonies of previous customers to make their buying decision.
Note that Amazon doesn’t permit sellers to incentivize customers to give reviews on products. Also, Amazon does restrict sellers from specifying the type of review they want in their request. However, there are still effective tactics you can apply.
To encourage positive reviews on your product:
First, ensure that your product, delivery, and customer services are satisfactory. This helps eliminate negative reviews as people are likely to leave negative reviews on your product. It can also go a long way to impact positive reviews on your product too.
You can email your customers 2-3 days after delivery to request a product review. Don’t use any incentives, as this is against Amazon policies.
Focus on building a strong and loyal customer base for your brand. This would make it easier for you to get reviews on your product and, ultimately, higher sales.
Conclusion
To rank your products on Amazon, optimize your product listing. Product listing is a great way to rank your product. Then offer a competitive price, and switch to Amazon FBA to ensure a quicker delivery time.
Also, ensure to always be in stock to avoid your sales rank dropping to zero. Additionally, when you begin to make sales, always encourage customer reviews, as this helps your ranking on the Amazon platform. Finally, run ads. This impacts your product visibility and conversion rate.
