Increasing your Shopify store conversion rate may seem like a difficulty journey to embark upon, but it is not an impossible enterprise to achieve.
You need preparation, resilience and strategy formulation—and that’s what this article brings to the table.
The cool thing is, with the right strategy and mindset, you too can start seeing the kind of crazy traffic that experienced and successful Shopify store owners see day in and day out.
Pretty awesome, right? It really is—assuming you put in the work.
To increase your Shopify store conversion rate:
- Understand What Shopify Store Conversion Really Means
- Highlight the Product’s Benefits
- Optimize the Checkout Process
- Allow the Guest Checkout Option
- Write Valuable Content
- Use Remarketing to Lure Specific Customers In
- Reduce Shipping Costs
- Offer Limited-Time Deals
- Integrate Live Chat Software
- Upload High-Quality Product Images and Videos
- State Your Return Policy
Ok, let’s go granular!
1. Understand What Shopify Store Conversion Really Means
Shopify conversion is one of the most important metrics to look at when analyzing your store’s performance and overall level of success. This metric reflects how well your site converts visitors into customers, thus letting you know what’s working and what isn’t so you can improve your overall conversion rate.
Shopify conversion is the number of visitors who convert into customers after visiting your online store. See, the better your Shopify conversion rate, the more money you stand to make in sales.
Make sure you stand out from the crowd to increase the chances of your store’s conversion rate.
2. Highlight the Product’s Benefits
To up your Shopify store conversion rate, prove how the item can improve shoppers’ lives in your product description. Highlight why a shopper should purchase the product.
Never copy-paste product descriptions from other stores—engage in thorough research if you know nothing about your product. Maintain originality but check competitors’ stores for inspiration.
For a food product, for example, highlight benefits like more protein, low saturated fats, dairy-free, gluten-free, etc. Emphasize the product’s features to boost the chances of conversion and reduce the tendency of return requests.
Are you following? Let’s move on.
3. Optimize the Checkout Process
To jump-start your Shopify store conversion rate, make the checkout process as simple as possible. Sure, you are not thinking of losing shoppers or customers, are you? No, right?
Keep your checkout process short and simple so you don’t lose customers. Shoppers can abandon carts if they feel the checkout experience is too long or complicated.
Show the number of steps to help customers know where they are while using the checkout option.
Optimize the checkout process to one or two steps when shoppers want to pay for items and provide multiple payment gateways to prevent them from abandoning carts—something they will do if there aren’t enough payment options.
4. Allow Guest Checkout Option
To boost your Shopify store conversion rate, offer shoppers a guest checkout option to help take the checkout optimization process to the next level.
Imagine losing potential buyers simply because you want them to sign up before purchasing. Not a good scenario, right?
Listen: The goal is to convert visitors to customers. Never make signing up necessary for buyers; it can hinder the growth of your Shopify store. Provide a clickable button with the word Buy Now, whereby shoppers only need to enter a valid email address and the shipment detail to make payment for their purchase and checkout without signing up for an account.
Won’t it be great if customers only needed to log into their GPay, Amazon Pay, PayPal or shop Pay account to pay for items without using their card details? What do you think? Sounds good, right? Then make those options available to earn customer patronage—the fear of internet fraud limits many from buying online.
Change your customer account preference in the setting bar, and make it optional, so shoppers can choose to sign up or not.
5. Write Valuable Content
To heighten your Shopify store conversion rate, leverage blogging to educate, inform and engage your target audiences. Blogging can definitely boost your conversion metrics—no doubt about that.
Write content on the service you render so shoppers can patronize your Shopify store. A buyer with little or no knowledge about a product may choose you over others because you offer value that goes beyond selling. The more you promote your brand, the more trust and attention you gain. It invariably shows your expertise, boosting your store’s credibility and authority and increasing organic SEO traffic.
Create the content your targeted audiences love. Check for trending topics in your industry and write extensively on them to keep visitors coming and converting them.
6. Use Remarketing to Lure Specific Customers In
To raise your Shopify store conversion rate, use ads to reach shoppers and customers who showed interest in specific items but did not buy them.
Remarketing is a paid advertisement that enables you to interact with individuals who browsed your store but did not purchase. With remarketing, you can show prospective buyers and customers the items they window-shopped for in your Shopify store when accessing the internet. Try this feature out; you’ll love it!
Collect cookies so you can retarget your visitor. You’re probably wondering what cookies are, aren’t you? A cookie is a system you can use to track the pages users visited on your website without saving their sensitive information. The cookie notifies your ad platform about a user visit; your ad platform retargets the visitors by displaying the exact products they browsed in your store.
Use remarketing strategy to boost conversions—customers seeing retargeted ads are more likely to convert.
7. Reduce Shipping Cost
To skyrocket your Shopify store conversion rate, minimize extra fees shoppers need to pay—like shipping costs, tax, etc.—so you can prevent them from abandoning their carts.
Are you aware that high shipping costs can lead to cart abandonment? Why do you think customers bounce off from an e-commerce store? A significant reason is the high shipping fee.
Offer your customer free shipping on most of the items in your online store to eradicate abandonment problems—and mention in the description that you offer free shipping for the products.
Highlight the cost upfront if you can’t offer free shipping to prevent price shock when buyers want to check out.
8. Offer Limited-time Deals
To gain conversion rates from your Shopify store, provide limited-time deals that appeal to shoppers’ FOMO (fear of missing out) so you can motivate them to buy real quick.
For example, offer free shipping deals and express delivery to entice buyers into purchasing. You are going to convert with this method.
Add a countdown timer on your Shopify homepage, and state, for example, that the sale ends in 24 hours—“Hurry now and enjoy the offer before it is over!”
Does this make sense? Well, it does—many shoppers love such an offer, and they see it as an opportunity to buy.
9. Integrate Live Chat Software
To jump-start your Shopify store conversion rate, install live chat software in your online store so you can connect with potential customers right when they’re thinking about buying your items.
You really want to up your game, right? Develop a genuine personal relationship with customers and increase the likelihood of conversion. Never integrate live chat software if you are not ready to respond to visitors who want to have a session with you.
Shoppers won’t wait hours for you to respond to their messages. Add a chatbot to your Shopify store if you’re ready to answer customers’ queries instantly.
10. Upload High-Quality Product Images and Videos
To improve your Shopify store conversion rate, upload high-quality visuals that give customers a similar experience since they can’t touch, feel or see the products at the moment.
Use high-quality visuals showing different angles on how the product looks in action.
Add a Zoom option to allow shoppers to zoom in and out to help them analyze the product better.
11. State Your Return Policy
To amplify your Shopify store conversion rate, state your return and refund protection policy clearly in the product description so customers know beforehand what to expect. Many consumers check the return policy before purchasing.
Would you buy from an online store that didn’t include its return policies on the product page? You know what the answer is already.
A clear return/refund policy can reduce anxieties and last-minute hesitations and inspire customer purchase.
Write a visible return and refund policy on each product description page, and include the period shoppers have to return a particular product. This can boost buyers’ confidence and make them purchase with ease.
Conclusion
To up your Shopify store conversion rate, highlight how the product can benefit your targeted audiences, optimize the checkout process for a quick and easy transaction, and provide guest checkout options for visitors who don’t want to sign up for an account.
Write valuable content to give more value to customers, and target specific customers with remarketing.
Reduce shipping costs, and offer limited-time deals to increase the likelihood of shoppers buying from you. Upload high-quality product images and videos so the buyer can see what they are about to buy before ordering.
Integrate live chat software to help customers and visitors reach you anytime, and state your return policy clearly to increase confidentiality and reduce fear.
