Do you have an e-commerce website and are wondering how to best drive traffic to your site?
Here is the good news; this article has detailed strategies to help you increase traffic to your e-commerce website.
Whether you maintain an ecommerce store or blog, you need to implement the right strategies to rank the site and gives readers, visitors and prospective shoppers what they’re looking for.
To increase your e-commerce website’s traffic:
- Create Referral Programs
- Create an Email Marketing List
- Improve Your Website Loading Speed
- Run Paid Ads for Your eCommerce Website
- Create Contests and Do Giveaways
- Use Bold and High Images of Your Products
- Write Captivating Product Descriptions if You Have a Store
- Optimize Your Ecommerce Website for Organic Search
- Hire Influencers to Drive Traffic to Your eCommerce Website
- Write and Publish Blogs on Your eCommerce Website
Read on to understand everything!
1. Create Referral Programs
To drive traffic to your e-commerce website, produce attractive referral programs that reward current customers or readers—and potential ones—who refer others to your e-commerce website.
Incorporate your referral programs in your marketing strategy.
Your existing customers may likely invite their family and friends to your e-commerce store if you offer them an enticing referral program.
Reward customers with a percentage share after they refer other shoppers to your e-commerce store.
2. Create an Email Marketing List
To increase traffic to your e-commerce website, collect emails from current and potential readers and shoppers and gradually constitute a solid email list.
Manage your contact and create a personalized experience with your brand.
Don’t send a boring email to buyers; be creative about it. If you don’t know how to draft a convincing email, hire experts on platforms like Fiverr or Upwork.
Segment and manage your email listing to meet your targeted audience’s needs. Define the emails you want to send to shoppers who didn’t buy from you, shoppers with abandoned carts, and customers that purchase your products.
Use the Klaviyo email marketing tool to beef up your email marketing.
Send your existing customers personalized promotional campaigns. Send emails to shoppers with an abandoned shopping cart to convince them to complete their transactions.
Use the email marketing strategy to interact, connect and communicate effectively with new or existing customers.
What to do in Email Marketing List:
Write engaging subject lines that can compel your customers or shoppers to keep reading when they open the email you send to them. Create an interesting email with a “Call to Action” and send it out to potential or existing customers.
Author concise emails that are easy to read and understand. State the unique promotional offer to get when shoppers buy and patronize your e-commerce store. Add visuals to your email to give readers or potential customers a clear picture of the items.
3. Improve Your Website Loading Speed
Don’t make potential or existing customers choose a similar brand over yours because your e-commerce website is relatively slow. Your potential customers may leave your ecommerce website or store for another if the site takes too long to load.
Work on your ecommerce website’s loading speed to avoid a high bouncing rate. Use tools like WebPageTest, MobiReady and ThinkWithGoogle to know the status of your e-commerce website’s loading speed.
4. Run Paid Ads for Your eCommerce Website
Expand your reach and strengthen your online presence with various social media ads. Reach potential customers through those ads.
Use social media platforms like Facebook, Twitter, YouTube and Instagram to reach new and existing customers. Use your social media handles to connect with your friends and even people outside of your private circle.
5. Create Contests and Do Giveaways
Create contests that offer exciting prizes to customers, shoppers or potential customers that participate in your contest or e-commerce giveaway campaign.
Use tools like Gleam or WooBox to monitor the participation of your customers and shoppers—and to track how new and existing buyers interact with your contest or e-commerce giveaway campaign.
6. Use Bold and High Images of Your Products
Use clear images that shoppers or potential customers can see without straining their eyes. Provide shoppers with clear images of the products you’re selling, since they can’t touch or feel them before buying from you.
Use images that speak a thousand words to shoppers when browsing your e-commerce website.
7. Write Captivating Product Descriptions if You Have a Store
Look at the product descriptions you already have and check if they are convincing enough. If not, rewrite mind-blowing descriptions for the products to help shoppers understand better.
Write a detailed feature of the product you list on your e-commerce website. Focus more on things buyers can benefit from buying the product. Talk about the product’s sizes and available colors.
8. Optimize Your Ecommerce Website for Organic Search
Improve how your e-commerce store ranks in search engines in order to increase the number of potential leads that visit your site.
Use various keywords that shoppers and businesses use when searching for your kind of product online so you can drive interested shoppers to your e-commerce website.
Help search engines find your e-commerce website to help draw the attention of the right shoppers through search engine optimization (SEO). Use SEO to improve your product pages to rank higher on various search engines like Google.
Understand what search engines are looking for when they rank websites. Use the terms people are likely to use when searching for your product or service. Use the terms shoppers and businesses search for when writing your product copy, headlines, title tags, meta descriptions, subheads and alt text for images and URLs.
Research and align your keyword to benefit from your marketing strategy.
9. Hire Influencers to Drive Traffic to Your eCommerce Website
Search for social influencers with large audiences in your target demographic, and convince them to share your posts in order to you help boost awareness. With social media influencers’ features, your SEO can improve higher and faster.
Use influencers to navigate within your target demographic to drive massive traffic with your target customers—and direct customers to your e-commerce website.
Work in partnership with influencers who understand your e-commerce website with their audiences. Visit Webstagram to find social accounts that can help you influence your target audience on Instagram. Use keywords related to your online store to do this.
Visit Followerwonk to search for Twitter profiles to see influencers featuring relevant keywords in their bios. Visit the Facebook page and use Facebook Search to locate influencers who match your needs.
10. Write and Publish Blogs on Your Ecommerce Website
Publish original content on your e-commerce blog—or industry websites—to help position you as a thought leader. Readers most likely will buy from your ecommerce website if you’ve already established yourself as a thought leader on the topic to which your content relates.
Publish an article that gives much information about the product you sell without focusing on the sale aspect of things—and do so consistently to increase e-commerce traffic to your online store.
Post information, news and entertainment relevant to your e-commerce website to establish your business credibility. Encourage people to visit your online store without literally coercing them to buy from you.
Create original content and avoid copying and pasting. Share external sources using internal links relevant to an industry expert. Upload content that is easy to share in order to maximize your reach vis-à-vis potential customers.
Conclusion
To help increase your e-commerce website traffic, create referral programs for products in your store. Craft a compelling email marketing list to help manage your contacts and improve your e-commerce website loading speed.
Run paid ads, create contests and do giveaways on your e-commerce website. Use high images and captivating product descriptions for your listings.
Optimize your e-commerce website for organic search and hire influencers to drive traffic to your e-commerce website with their audiences. Write and publish blogs consistently on various topics on your e-commerce site and other websites.
