Do you want to use social media platforms to grow your ecommerce sales like crazy?
Yeah, right? Well, platforms like Facebook, Instagram and TikTok can absolutely boost your online revenue, but you must do things properly if you want to scale your business over time.
To increase your online sales through social media:
- Find out the Social Channel Your Audiences Mainly Use
- Start Engaging Your Audiences
- Be on the Same Social Channels Your Audiences Use
- Link Those Social Channels to Your Landing Page
- Create Valuable Educational Content for Your Followers
- Encourage Followers to Retweet Your Tweets
- Add Page Links to Your Social Handle Bio
- Hire Social Media Influencers
- Follow These Tips to Increase in Online Store
Ready for more? Here you have it!
1. Find out the Social Channel Your Audiences Mainly Use
To boost online revenue through social media, find the specific social channels that your existing and prospective customers use. Do thorough research to spot social channels your followers actively use so you can grow your brand awareness.
Social media is a great way to increase your business’s brand awareness and improve customer interactions. Use strategies that help increase your online sales through social channels, like asking your prospective customers—or surveying your current audience about—the social platforms they use.
Use tools like Keyhole to discover where your target audiences are most active.
2. Start Engaging Your Audiences
To increase e-commerce revenue via social platforms, understand the deep impact that unique interactions have on audiences. Use enticing strategies—like handing out surprise offers—to keep your audiences engaged on various platforms.
Offer a free guide to entice people to sign up for your email list. Show your products and share content with your audiences to see the reasons why they patronize your online store. It’s all about getting as much intel as possible.
Offer a discount or promo code to those who sign up for your email list or follow you on social media. Keep your audience up to date on what you’re doing. Interact with your audiences to build relationships with customers who—without social media channels—would not have learned about your brand.
Use a conversational tone to create the kind of chemistry and rapport that will make your audiences trust your brand and always come back to check out what’s new in your store.
3. Be on the Same Social Channels with Your Audiences
To raise your ecommerce sales through social media, be on the very channels your audiences patronize. Tell them you’re on the same channels they’re on—and that you love those platforms!
Don’t forget to ask them to follow you. Always helps, right?
Include on your e-commerce store all social handle icons you use so your patrons can see them. If you find out that your audiences use a particular social platform you’re not on, sign up for an account.
Research your target followers’ demographic profiles to know the media to use. Dig into your customers’ profiles to find common characteristics you haven’t gotten yet.
4. Link the Social Channels to Your Landing Page
To increase online sales through social media, link to your landing page(s) the specific channels you and your target audiences are on.
Do you know that a responsive landing page can attract more customers to your online store and increase sales? Connect your social accounts to your landing page so customers can automatically share your content with their networks. Many people like to save links or items in their shopping carts when they want to check for other products before placing orders.
Include a direct link heading to your landing page to make it easy for users to share with friends without leaving your site. Increase online exposure by making it easy for customers to share your product link. Include a share button so users can share content across the web.
5. Create Valuable Educational Content for Your Followers
To augment ecommerce revenue via social media, pen noteworthy educational content your followers can use to make buying decisions. Did you know you can attract and convert customers with valuable educational content?
Post useful content about a product to get followers’ interest so you can grow your brand awareness, increase brand loyalty, and build strong relationships with your audience. Write plenty of didactic content to show thought leadership in your line of business.
Post informative and entertaining content consistently to keep people interested in what you are saying. Use top-notch content to become an acknowledged expert in the products you sell to your audiences.
Post content users find interesting if you want them to follow your brand on social media. Use tools such as Buffer, Hootsuite, MeetEdgar, SocialPilot and Sendible to manage your social handles.
Answer readers’ questions and comments to help your audiences know you saw their comments.
6. Encourage Followers to Retweet Your Tweets
Do you realize that you could boost your online sales through social media by encouraging users to tweet and repost your content? Encourage followers to retweet your posts—but never force them to do so.
Reward anyone who shares and comments on the post the most. Use a polite tone and nudge your followers so you can encourage plenty of people to share your content and market it to a larger audience.
Create appealing product titles to increase the likelihood that people could share your content online.
7. Add Page Link to Your Social Handle Bio
To increase online sales through social media, add a page link to your social bio. Do you wish to promote your online store to tell more people about the product you sell? Share the landing page in your social handle bio. Copy and paste your page link into your social bio. Provide links to your social media accounts so potential customers can find you.
Update your pages regularly so that followers know what’s happening at all times. Watermark your pictures and posts to make it easy for people to contact you through the comments below your posts. Be consistent!
Take advantage of holidays and special events to post helpful content so you can reach your audiences.
8. Hire Social Media Influencers
To gradually raise your ecommerce revenue via social media, hire the best social media influencers. Are you aware that social media influencers are a powerful tool for boosting online sales? Use them to promote your products on their handles. Influencer marketing is a powerful tool you can adopt to draw audiences’ interests to your brand and increase online sales.
Use Influencer’s existing audiences to reach larger audiences. Associate your brand with social media influencers. Look out for influencers whom people trust and respect in order to help boost your sales online.
Some people trust and respect what some influencers say about any product or service. Associate your brand with the social influencers you can afford.
The cost of hiring an influencer varies. Most influencers charge based on the level of influence they have on the audiences following them. Make sure you don’t break the bank when budgeting for social media influencer fees.
9. Follow These Tips to Increase in Online Store
- Build Brand Awareness: Become an active social media user so you can stand out and keep your name on people’s minds.
- Connect with your audiences: Use social media to open the lines of communication between you and your customer base.
- Boost Your SEO: Get more likes, shares, views, and engagement with your content. Drive more traffic to your site to boost page views.
- Grow Your Emailing List: Use the traffic from social media to grow your email list. Generate revenue from your email campaigns.
- Use social channels like Twitter, Facebook, YouTube, Instagram, LinkedIn, Reddit, Pinterest, and Quora to grow your online store.
- Use social media tools like OptinMonster to reach your marketing and sales goals.
- Use OptinMonster to create custom “opt-in campaigns” with a “call to action” button to reach more audiences. An opt-in campaign offers something like a newsletter to a reader by checking a box in order to get that something—in other words, he or she must opt-in. Use opt-in campaigns to generate pop-up messages, full-screen campaigns, floating bars, etc. Add an engaging headline with a lead magnet and end with an enticing “call to action.”
Conclusion
To increase your sales online through social media handles, find out the social platforms your followers use. Be on the same social channels and start engaging your audiences to gradually boost sales and solidify loyalty.
Create valuable educational content for your followers—and link the social channels to your landing page to help redirect interested customers back to your online store. Encourage followers to retweet your tweets and add a page link to your social handle bio to help followers find your product page.
Hire social media influencers to help reach their audiences.
