One of the top priorities of many eCommerce brands, whether big or small, is to increase their online sales. However, achieving this objective can be challenging, following the competition in the eCommerce landscape.
To combat this challenge and be a standout, you must apply the proven techniques that boost conversion and, ultimately, increase your eCommerce sales.
In a bit, these techniques include:
- Run Paid Ads
- Build an Email List
- Improve Your Site’s SEO
- Create FOMO and Scarcity
- Create Money Back Guarantee
- Improve Your Checkout Process
Pretty easy, right? Let’s begin.
1. Run Paid Ads
Your first step to increasing e-commerce sales is to run paid ads. A paid ad is one of the best strategies to drive massive traffic to your store and increase conversion.
In turn, this boosts your eCommerce sales and improves your brand visibility. Also, in paid ads, you can target your audience with your preferred demographics.
There are two main categories of paid ads: Search ads and display ads. A search ad is a type of ad that’s triggered when an internet user searches for a particular keyword. Most search engines and online marketplaces offer this type of ad.
While a display ad is a type of ad that displays when the user is browsing a blog, web feed, or app. This type of ad only displays to the user who matches the demographics targeted in the ad. Display ads usually contain images or videos.
There are various platforms where you can run targeted ads for your eCommerce store. They include:
- Meta (Facebook and Instagram)
- Bing
- TikTok
Paid ads can be costly and require lots of testing. Also, you can lose many prospects if you don’t optimize your site for better conversion. This is why lots of eCommerce sellers don’t prefer it. But if done the right way, it can flood your business with lots of sales—and lots of profits.
2. Build an Email List
Next, build an email list. Regardless of your niche, building an email list is one of the ways to build your customer base and boost your eCommerce sales. You can use email marketing to build connections and trust with your customers.
When introducing a new product in your store, you can easily promote the product to the customers on your email list. This is because they already trust your brand.
Tips For Building an Email List
- Add a sign-up button at the checkout or any strategic point in your store
- Incentivize the customers to provide their email by offering them discounts and other incentives.
- Stay connected with your customers by sending them emails regularly. Inform them about your discount offers, new product launches, and festive sales.
- Make your email headline catchy, and the body exciting for your customers to read.
- Categorize your subscribers. Separate your old subscribers from your new subscribers
3. Improve Your Site's SEO
To increase eCommerce sales, improve your site’s SEO. Improving the SEO(Search Engine Optimization) of your eCommerce site is a way of ensuring your store’s visibility on the search engine result page(SERP).
You lose many prospects when your site fails to appear on the SERP, especially on the first page. Most times, less than 1% of users click on the second page.
SEO is an excellent strategy for generating quality leads and boosting your eCommerce sales. Unlike paid ads, this method doesn’t cost lots of money.
Tips for Improving Your SEO
- Use the right keyword on your product title and descriptions
- Optimize your homepage title tag and meta description
- Keep the contents on your homepage simple and organized
- Increase your website speed. You do this by optimizing the size of the images on your site, simplifying the website theme, and removing unnecessary features.
- Enhance your site architecture
- Optimize your FAQ content
4. Create FOMO and Scarcity
Creating FOMO (fear of missing out) and scarcity is an excellent tactic for influencing customers’ buying decisions. This is because scarcity and FOMO help people perceive a product’s value and drive them to make an instant purchase. This is an example of the law of supply and demand.
Tips for Creating FOMO and Scarcity
- Make a compelling offer that lasts for a limited time
- Show the number of products you have left
- Show your customers what they stand to lose if they fail to make a purchase.
- Create competition among your customers by showing the demand for the product.
- Use sales countdown
5. Create Money Back Guarantee
The next tip to increase e-commerce sales is to create money-back guarantee. Buying products online can be risky as the customer is unsure of the product’s quality and satisfactoriness. This is one of the factors that constrain people from making a buying decision.
To lift the risk off your customers, you need to give assurance and make them trust your product by offering a money-back guarantee. A money-back guarantee proves to your customers that you’re confident about the quality of your product. This can boost your eCommerce sales by a reasonable percentage.
Depending on your product, you can limit your money-back guarantee to a specific period. For example, if you’re selling electronic equipment, you can offer at least a 1-year warranty on your product.
Also, in concise terms, state the conditions that make your money-back guarantee valid. This is because some customers will exploit this tactic for their benefit. However, if you’re offering a “no question asked” type of guarantee on your product, conditions might not be needful.
6. Improve Your Checkout Process
Making your checkout process a frictionless experience for your customers can help to boost your eCommerce sales. A poor checkout process results in complications in sign-up, form-filling, personal detail submission, and payment. This can create a high chance of cart abandonment.
To improve your checkout process:
- Cut down on irrelevant detail requirements
- Make multiple payment options available for your customers.
- Allow your customers to check out with a guest account
- Make password reset available and easy
Conclusion
If you’re looking for a way to increase your eCommerce sales, build an email list to stay connected with your customers and improve your site’s SEO so your store can be visible to potential customers.
Additionally, create FOMO and scarcity, include a money-back guarantee, and improve your checkout process. This way, you’re sure to increase e-commerce sales and gain the visibility you seek.
