Do you have interest in dropshipping business but don’t know how to go about it? Do you want to make profit dropshipping via BigCommerce?
To start a profitable dropshipping business, the choice of your eCommerce platform is central to it.
Consider the platform that helps you reduce or avoid the cost of placing inventory; allows you to display a wide range of products, and is also flexible to use.
To dropship on a platform that offers the above concessions, BigCommerce is a viable option.
To dropship on BigCommerce:
- Identify The Right Products
- Choose The Right Supplier
- Build Your BigCommerce Store
- Set Your Marketing Strategy
- Offer Great Customer Service
Exciting? Let’s dig in more!
1. Identify The Right Products
To dropship properly on BigCommerce, consider the best product to market on the platform. Don’t choose a product because it is trending or there is a huge boom in sales during the season in consideration.
A seasonal boom in sales of a product does not necessarily mean the item is potentially lucrative; don’t work on assumption but let your decision rely on the tangible result of careful research.
Before choosing a product, research how much competition exists in the market, the demand for the product and the niche that can set you apart in the market.
Take your research further by learning customer behaviors that align with the product you intend to sell in order to properly decide the best marketing strategy to deploy.
Study the likely challenges and obstacles to your success in the business and consider if you are capable of overcoming them. Most importantly, consider whether the profit margin is commensurate with the efforts that selling the product requires.
2. Choose the Right Supplier
To succeed in BigCommerce dropshipping business, choose the right supplier. Contract your supplier considering the delivery fulfillment speed, product quality, and regulatory compliance.
The actions and inactions of your supplier have a very big influence on your reputation in the market; the choice of who supplies for you is one of the most integral to your success.
To choose the right supplier for your dropshipping business, consider the quality of the products the supplier is advertising and the costs of shipping; whether they handle returns properly and have top-notch customer service.
Go through their reviews and ratings from other users to be sure you are dealing with the right supplier. To narrow the list of suppliers to pick from, choose from one of the suppliers that BigCommerce partners with.
3. Build Your BigCommerce Store
To start dropshipping on BigCommerce, set up your online store. Follow the easy promptings on the BigCommerce platform and in no time you have your dropshipping store running.
To build your BigCommerce store, take the four steps of setting up your account on the platform, creating your profile, adding your product categories, and then upload your products.
Don’t worry about your graphic design skills; take the advantage of the various templates available on the BigCommerce platform and customize them to suit your own business.
For your theme, the options available to you includes picking from the BigCommerce Theme Marketplace or customizing a theme and uploading it to your store, settle for the option that best represents the vision you have for your business.
4. Set Your Marketing Strategy
To run a successful dropshipping business on BigCommerce, pay serious attention to marketing. One important understanding you must display as a business person is that unless the customers know about the existence of your store they cannot transact with you; get your store on their faces.
Create a very clear and strategic marketing plan and follow its execution through. Commence your marketing from the way you design your store; set it up in a way that endears the heart of your visitors to what you do; let your store designs communicate excellence.
Let your mode of operation also communicate a deep understanding of your target market; know their prevalent philosophy and perception and let your store greets them with that anytime they visit.
Most importantly, invest in digital marketing; create social media accounts like Facebook, Instagram, Tik-Tok, and Twitter and post regular updates on them to increase customer engagement.
Building popularity which is integral to your digital marketing is serious but rewarding work that you must invest in.
Do strategic things to increase the engagements and interactions on the social media pages you create like giveaways and occasionally posting funny videos. Search engine optimization is also an aspect of digital marketing to pay attention to and invest time and resources on.
Deliberately position your store to be at the top of any search for the type of product you sell.
5. Offer Great Customer Service
To thrive in your dropshipping business on BigCommerce, offer top-notch customer service that endears your customers to you.
Customer service is an art that any serious business person must master, don’t be lacking in that department. Keep as many customers that ever visit you coming back as much as it lies within your capacity and that of your business.
Don’t kill your business in a bid to impress your customer; however, don’t be guilty of not doing everything reasonably possible to keep any customer that visits your store.
Know that your online reviews and ratings are one of the greatest marketing tools you need; top service delivery is the best bet to get the ratings you need.
One important aspect of this customer service is taking responsibility for your own mistakes and that of the suppliers.
Taking responsibility and showing a willingness to improve communicates something positive to customers than trying to be evasive or passing the buck. Offer compensation or alternative solution where possible; show concern by all means.
Creating very easy access for feedback and inquiry is also an area of customer service delivery to develop to keep your customers loyal to you.
Conclusion
To dropship on BigCommerce and be profitable, you need to identify the right products to trade and choose the right supplier to work with, and then you go ahead to build your BigCommerce store. Set your marketing strategies and offer top-notch customer service.
