Square Store is a user-friendly e-commerce platform that allows businesses to sell products with built-in inventory management both in person and online. It integrates seamlessly with Square’s tools, offering a point-of-sale (POS) system and the ability to accept payments online.
It also offers customizable designs, allowing businesses to match their brand. There’s a free plan available, but the paid plans offer far more features to help your small business sell more effectively.
Square integrates with numerous third-party email marketing software, offering advanced features like sophisticated design tools, automation options, deep analytics, and integration with other marketing tools.
Read this article to see some popular third-party email marketing platforms that integrate with Square Store:
1. Square email marketing
Square Marketing is an in-built email marketing tool offered by Square itself to integrate seamlessly with your Square store. This allows you to collect customer emails, create targeted email campaigns, and track results, all from your Square dashboard. Square email marketing also helps promote businesses through social media campaigns.
Pros
- Ease of use: Square’s email marketing tool is user-friendly and intuitive, making it easy for businesses of all sizes, with limited technical skills or no prior marketing experience, to use the tools effectively.
- Easy integration: Square marketing integrates seamlessly with other Square products, allowing for seamless business management from one platform.
- Automated workflows: Square email marketing allows you to save time by setting up automated email campaigns based on customer behavior, such as welcome emails or abandoned cart reminders.
- Built for Square store users: This Square-built tool integrates seamlessly with your Square POS system, allowing you to utilize your existing customer data and create targeted campaigns.
- Targeted marketing: Square offers marketing strategies such as designed email blasts for more personalized communication with your customers.
Cons
- Limited features: Square’s email marketing platform offers strong integrations within the Square ecosystem and templates, but may not offer the level of design customization found in more advanced platforms.
- Limited reporting: While Square’s reporting features are generally good, some users report that Square’s reporting features may be less comprehensive than competitors, offering a more basic and less detailed analysis of data.
Here are some additional details about Square Marketing:
- Price: Square Marketing offers tiered pricing based on monthly contact reach, with free tiers managing 500 contacts and unlimited emails, while paid plans provide increased contact limits, automation, and priority customer support.
Here’s a breakdown of its pricing plan:
CUSTOMER CONTACTS | MONTHLY TOTAL |
Up to 500 | $15 |
501 – 1,000 | $30 |
1,001 – 2,000 | $40 |
2,001 – 4,000 | $55 |
4,001 – 9,000 | $90 |
9,001 – 15,000 | $150 |
15,001 – 30,000 | $225 |
30,001 – 50,000 | $350 |
50,001 – 75,000 | $425 |
More than 75,000 | To contact Square’s agent |
- Features: Square email marketing tools allow for campaign creation, including one-time email blasts or automated campaigns, customizable templates, and limited HTML editing capabilities for advanced customization.
2. Mailchimp
Mailchimp is a widely recognized email marketing platform that integrates with the Square Store through the Square app store. Mailchimp offers a variety of features for businesses of all sizes, and its integration with Square Store enables contacts to be imported into Mailchimp, enabling targeted email campaigns and segmentation of email lists based on customer behaviour and demographics.
Pros
- User-friendly interface: Mailchimp’s user-friendly interface is designed for beginners, making it easy to navigate and launch email campaigns.
- Customizable emails: Mailchimp’s drag-and-drop editor allows for the creation of visually appealing and personalized emails that are more likely to resonate with customers. No coding knowledge is required.
- One-stop shop: By integrating with Mailchimp, Square Store enables seamless customer engagement management, covering email list management, campaign design, and performance tracking.
- Free plan: Mailchimp offers a free plan with limited features, allowing users to test the platform before committing.
Cons
- Customer support: Mailchimp’s customer support options have been reported by some users to have slow response times or limitations in free plan support, causing frustration.
- Limited reporting: Mailchimp offers basic email performance reporting but may not provide advanced features that some businesses require.
- Limited free plan features: Mailchimp’s free plan offers limited features, including a contact limit of 2,000 contacts and a monthly email sending limit of 10,000. It also lacks access to powerful features like advanced automation, branching logic, and A/B testing, which may be too limited for sustained marketing efforts.
- Price: Mailchimp offers a tiered pricing structure based on your contact list and the features needed. There are primarily four plans:
- Free: Ideal for beginners with up to 500 contacts and 1,000 emails per month.
- Essentials: Starting at $13 for 500 contacts per month.
- Standard: Starting at $20 for 500 contacts per month.
- Premium: Starting at $350 for 10,000 contacts per month.
- Core features: Mailchimp is a comprehensive marketing platform that focuses on email marketing, audience management, automation, A/B testing, performance analytics, and data management. It offers a drag-and-drop builder for visually appealing emails, segmentation of contact lists, and automation of workflows.
3. Constant Contact
Constant Contact is a user-friendly email marketing platform that integrates with Square Store, offering easy campaign creation and management, segmentation based on customer behaviour, location, and purchase history, and personalized targeting.
Pros
- Integration: Constant Contact seamlessly integrates with Square Store, allowing for the easy import of customer lists and the creation of targeted email campaigns based on customer behavior.
- Email deliverability: Constant Contact is known for its excellent reputation for email deliverability, ensuring that your messages reach your intended audience.
- Ease of use: Constant Contact’s interface is user-friendly and designed for easy navigation, making it accessible to users of varying technical expertise levels.
Cons
- Email template design: Constant Contact provides email templates, but some users find them limited in terms of customization and design flexibility.
- Pricing: Constant Contact is considered expensive, as its pricing plans may be a disadvantage for small businesses or those on a tight budget.
- Steep learning curve for complex features: Despite Constant Contact’s user-friendly nature, some users find its learning curve for advanced features like automation and segmentation steeper than other email marketing platforms.
- Limited features: Constant Contact, despite its robust features, may lack some of the advanced features such as advanced automation, segmentation, and personalization capabilities found in other platforms.
Constant Contact is an email marketing platform that integrates with Square store to aids businesses of all sizes in connecting with their audience and promoting growth.
Here are some more details about Constant Contact:
- Pricing: Constant Contact provides various pricing plans based on the number of contacts in your email list and the features you require.
- Premium starts at $80 per month.
- Standard starts at $35 per month.
- Lite starts at $12 per month.
- Core features: The core features of Constant Contact email marketing include a user-friendly builder, hundreds of customizable templates, mobile-optimized designs, and A/B testing capabilities.
4. Klaviyo
Klaviyo is an email marketing platform that integrates with Square Store, offering advanced automation and segmentation capabilities. It allows users to send targeted emails based on customer behaviour and location.
Pros
- E-commerce integration: The system integrates seamlessly with major e-commerce platforms such as Square Store, providing detailed customer data and personalized recommendations based on purchase history.
- Automation: The Klaviyo automation system creates sophisticated email and SMS sequences based on customer behaviour; it also automatically sends cart abandonment emails to recover lost sales; and it manages the customer lifecycle with personalized messaging.
- Easy email design: Klaviyo’s email editor offers drag-and-drop functionality, A/B testing, and pre-designed templates for creating email campaigns, with options for text-only, text-only, and HTML editing.
- Advanced segmentation: Klaviyo’s advanced segmentation allows for precise targeting of customer attributes and behaviors, enhancing engagement and creating highly targeted email campaigns that are personalized for each customer.
- Detailed reporting and analytics: Klaviyo’s reporting and analytics feature provides a clean dashboard for monitoring campaign performance, automation flows, and deliverability. Users of Klaviyo email marketing can create custom dashboards, receive automatic reports, and compare their business with competitors.
Cons
- Customer support: Klaviyo’s customer support is criticized for slow response times, limited availability, and a lack of phone support.
- Learning curve: Klaviyo’s advanced features and functionalities may require a steep learning curve, particularly for users new to email marketing or automation.
- Pricing: Klaviyo’s pricing structure for email marketing tools is straightforward, with steep prices and no discounts for annual plans. This can be a disadvantage for small businesses or those on a tight budget.
- Price: Klaviyo offers a straightforward pricing model where pricing is based on the number of subscribers you have.
- Core features: Klaviyo offers email marketing, SMS marketing, in-app messaging, advanced segmentation, automation workflows, predictive analytics, and integrations with e-commerce platforms and CRMs. It also offers targeted customer segments, automated customer journeys, and AI-powered insights for optimization.
Drip
Drip is an email marketing platform that integrates with Square Store; it is specifically designed for e-commerce businesses. Drip is known for offering marketing automation and segmentation capabilities. It has a user-friendly interface and powerful automation capabilities.
Pros
- User-friendly interface: Drip is a user-friendly email marketing platform with a visual workflow builder that simplifies the creation and management of automated campaigns without requiring extensive technical expertise.
- Powerful automation: Drip is a powerful automation tool that can create intricate email sequences based on customer behaviour, enabling personalized and targeted campaigns.
- Strong segmentation: The system offers dynamic, data-based segmentation based on purchase history, behavior, and demographics.
Cons
- Limited features: Drip, compared to other marketing platforms, lacks advanced features such as detailed reporting, social media management, third-party integrations, and CRM functionalities.
- Steeper learning curve: Drip’s visual workflow builder is user-friendly, but creating some complex automations can be challenging to master due to its complexity.
- Price: Unlike most email marketing platforms, Drip offers a single plan for all users, with pricing based on the number of contacts.
- Core features: The software offers a visual workflow builder, customer lifecycle management and segmentation, seamless integration with e-commerce platforms such as Square Store, abandoned cart recovery, product recommendations, and email personalization, allowing users to create complex automation sequences and manage customer relationships.
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Overview of the Email Marketing Software for Square Store
Email marketing software that integrates with Square Store offers unique features, automation, reporting, segmentation, and behavioural targeting.
How to Choose the Best Email Marketing Software for Square Store
Choosing the best email marketing software for Square Store depends on your specific business needs and budget. Here’s a step-by-step guide to help you select the best option:
- Define your needs: To effectively utilize email marketing, define your goals, assess your audience, determine your budget, and assess your team’s technical expertise.
- Compare features: The comparison features include seamless integration with Square, user-friendly email design, automation, segmentation, detailed analytics, and customer support, ensuring seamless customer data synchronization, personalized campaigns, and high-quality customer service.
- Test and compare: Use free trials to compare platforms, import customer data from Square, and create test campaigns to evaluate design, deliverability, and performance.
Pros and Cons of the Best Email Marketing Software for Square Store
Pros
- User-friendly interface.
- Strong integration capabilities
- Powerful automation and personalization features.
Cons
- Steeper learning curve compared to other platforms.
- Pricing can increase as your contact list grows.
What to Watch Out For
While there are many excellent email marketing software options that integrate with your Square store, it’s essential to watch out for the following potential issues:
- Data privacy and security: Ensure the software adheres to data protection regulations and ensures proper handling of customer data to prevent breaches.
- Email deliverability: Consider platforms with a strong reputation for email deliverability, which includes email authentication and spam testing, to ensure messages reach your audience effectively.
- Features and functionality: Ensure the platform provides necessary features like automation, segmentation, analytics, and design tools, and avoid paying for unnecessary features.
- Integrations: Ensure the software integrates seamlessly with Square Store.
Pro Tips
Here are some pro tips for choosing email marketing software for Square Store:
- Integrations: Choose a platform that seamlessly integrates with Square Store and software to ensure data sync across different platforms.
- Email deliverability: Choose a platform with a strong reputation for email deliverability to ensure your campaigns are successful and not negatively impacted.
- Customer support: Choose a platform with robust customer support features such as 24/7 support, a knowledge base, and a community forum for prompt assistance.
- Free trials: Utilize free trials or demo accounts to test various platforms before making a commitment.
Recap
When selecting email marketing software for Square Store, consider integration, key business features, technical expertise, budget fit, and strong customer support. Choose a platform with automation, segmentation, reporting, and strong support options for efficient email delivery.
