Introduction
Explore the domain of Shopify email marketing through this in-depth review of leading platforms. From smooth integration to powerful automation, each choice presents distinct advantages suitable for various business requirements.
Whether you prioritize user-friendly interfaces, multi-channel interaction, or advanced e-commerce automation, find out the perfect solution for fostering growth and enriching your customer connections. Take a look at a select list of platforms and empower your brand to sail through the ever-evolving email marketing landscape with accuracy and effectiveness.
1. Shopify Email
2. ActiveCampaign
3. Omnisend
4. Klaviyo
5. GetResponse
Pro Tips
Recap
1. Shopify Email
Shopify Email stands out as an ideal choice for easy integration with Shopify stores, offering a zero-step setup process and an intuitive interface. With unique templates, automation, and domain-based sending, it ensures effective communication with customers. Its free tier of 10,000 emails per month, along with cost-effective pricing for additional sends, makes it perfect for beginners and growing businesses alike, fostering brand loyalty and driving sales without the hassle of switching between platforms.
Pros
- Offers seamless integration within the Shopify platform, eliminating the need to switch between different tools for email marketing tasks.
- Provides a cost-effective solution, especially if you are a beginner or new to email marketing, with the first 10,000 sends per month being free.
- Enables easy creation of email templates without requiring coding skills, ensuring consistent branding that enhances customer recognition.
- Offers efficient automation with existing templates that save time and customizable workflows that allow flexibility in campaign management.
Cons
- Lacks advanced features like advanced segmentation, A/B testing, or complex automation
- Creates dependency on Shopify, tying your email marketing solely to the Shopify platform, making it difficult to migrate if you decide to switch e-commerce platforms.
Monthly free emails
- 10,000 free emails per month.
- Email counts only individual email addresses you send to.
- No email carry-over to the next month.
- Email campaigns work on all Shopify plans
Additional emails
- Charges: $1 per 1,000 emails up to 300,000 emails beyond the first free 10,000 emails
- Pricing tiers: $0.65 per 1,000 extra emails after 300,000; $0.55 per 1,000 additional emails after 750,000.
>>> MORE : How to Create a Shopify Store from Scratch
2. ActiveCampaign
ActiveCampaign is a great choice for robust marketing automation capabilities combined with seamless CRM integration for your business. With unlimited email sends, advanced automation, and top-notch analytics, it ensures effective customer engagement. Moreover, its affordable pricing tiers cater to your business size.
ActiveCampaign’s comprehensive features, including SMS campaigns and split testing, empower your business to optimize your marketing efforts efficiently, making it a compelling option for driving growth and enhancing customer relationships.
Pros
- Provides advanced automation and sophisticated workflows that allow you to set triggers, conditions, and actions to engage customers at various stages of their journey.
- Ensures a high deliverability rate
- Offers top-notch analytics and reporting to gain valuable insights into campaign performance
Cons
- Lacks a free plan, which may be a barrier if you are on a tight budget and want to test the platform’s capabilities before committing to a paid subscription.
- Offers basic email templates that might not meet the design expectations of your business if you want highly customized and visually appealing campaigns.
Lite Plan
Price: $29/month (annually) or $39/month (monthly)
- User(s): 1
- Email Send Limit: 10x Contacts
- Marketing Contacts: 1,000
Features: Email Marketing & Marketing Automation, Automation & Campaign Reports, Inline Forms, Custom Chat & Email Support, Site & Event Tracking, Goals
Plus Plan
Price: $49/month (annually) or $70/month (monthly)
- User(s): 3
- Email Send Limit: 10x Contacts
- Marketing Contacts: 1,000
Features: Everything in Lite including Landing Pages, Lead Scoring, Facebook Custom Audiences & Lead Ads, Conditional Content, WooCommerce, Shopify & BigCommerce Integrations, Facebook Lead Ads, Pop-Up and Modal Forms, Custom Mailserver Domain.
Professional Plan
Price: $149/month (annually) or $187/month (monthly)
- User(s): 5
- Email Send Limit: 12x Contacts
- Marketing Contacts: 2,500
Features: Everything in Plus including Split Automation, Salesforce Integration, Microsoft Dynamics 365 Integration, Predictive Sending AI, Website & In Application Messages, Marketing Attribution Reporting, Conversions
Enterprise Plan
Price: $259/month (annually) or $323/month (monthly)
- User(s): 10
- Email Send Limit: 15x Contacts
- Marketing Contacts: 2,500
Features: Everything in Professional including Single Sign-On, HIPAA Support, Uptime SLA, Custom Reporting, Custom Objects, Unlimited Email Testing
3. Omnisend
Choose Omnisend for unified, multichannel marketing solutions. Simply integrate email, SMS, and push notifications from a single dashboard. Benefit from customizable templates and useful automation for efficient campaigns.
With excellent customer support and competitive pricing, Omnisend suits your business irrespective of its size. Segment your audience for direct messaging and enjoy a user-friendly interface for quick setup. Amplify your marketing efforts with Omnisend’s comprehensive features and scalable pricing plans. Optimize your strategies and propel your business forward with Omnisend!
Pros
- Offers integrated channels
- Provides excellent customer support
- Offers competitive pricing plans
Cons
- Offers basic email templates that may not meet the sophisticated design requirements.
Free Plan
Price: $0 per month
- Contacts: 250
- 500 emails per month
- 500 web push notifications per month only
- $1 worth of free SMS
Standard Plan
Price: $16/month
- Contacts: 500
- 6,000 emails per month
- 24-hour customer support
- $1 worth SMS free
- Continuous web push notifications
- Success Manager (from $400)
Pro Plan
Price: $59/month
- Contacts: 2,500
- Success manager (from $400)
- All-day client support
- Advanced Reporting
- Limitless emails
- Limitless web push notifications
- $59 worth of free SMS monthly
All plans include
- Round-the-clock online chat & email customer support
- Over 250 email templates
- Over 130 integrations
- A/B testing & automation splits
- Sales & performance reports
- List cleaning tool
- Existing workflows and segments
- Popups, registration forms & landing pages
>>> PRO TIPS : How to Launch a Successful Shopify Store
4. Klaviyo
Choose Klaviyo for unparalleled e-commerce marketing automation. Benefit from its customer profiles, seamless multichannel reach, and AI-powered content creation. Enjoy distinct segmentation and drive revenue with effective campaigns.
Despite pricing concerns, Klaviyo offers flexible plans to suit various needs, including a free tier. Maximize engagement, tailor messages, and scale your business efficiently. Opt for Klaviyo and unlock the power of personalized marketing to propel your e-commerce success.
Pros
- Boosts e-commerce revenue significantly with its powerful marketing tools and campaigns.
- Provides an organized and easy-to-navigate dashboard
- Enables hyper-precise segmentation
Cons
- Offers expensive pricing that is different from its alternatives.
- Lacks a backup or retrieval option for emails you delete, potentially leading to data loss and inconvenience for your marketing efforts.
Email and SMS
Price: $60 per month
Features:
- 1,250 monthly SMS/MMS credits
- 15,000 email sends per month
- 1,001 – 1,500 contacts
- Push notifications
- SMS Charges
- Customer support
Price: $45 per month
Features:
- 1,001 – 1,500 contacts
- 150 free monthly SMS/MMS credits
- 15,000 email sends per month
- Push notifications
- SMS Charges
- Client support
Free
Price: $0 per month
Features:
- 150 SMS/MMS credits monthly for free
- SMS Charges
- Customer Email for initial 60 days
- 500 email sends monthly
Every plan includes
- Hyper-precise segmentation
- Personalized benchmarks
- Over 300 existing integrations
- Drag-and-drop automation builder
- Templates with built-in best practices
- Campaigns for targeted, one-off messages
- Automated A/B testing
- Built-in forms and pop-ups
- Custom product recommendations
- Distinct multi-channel attribution
- Built-in compliance and deliverability
- Detailed customer profiles
5. GetResponse
Opt for GetResponse for top-notch email marketing success. Experience explosive list growth, with a 100% increase in just 30 days and a remarkable 99% deliverability rate across over 160 countries. With its user-friendly platform, you effortlessly create captivating campaigns and leverage AI for optimized content.
Benefit from impressive automation efficiency, driving sales like never before, such as a 25% increase from abandoned cart emails. Despite minor concerns about pricing and deleted emails, GetResponse remains an impeccable choice for robust email marketing solutions.
Pros
- Ensures remarkable list growth and engagement, with lead magnets and newsletters that generate 1,200 fresh contacts in a month.
- Empowers automation efficiency, enabling seamless integration into partner networks for driving sales
- Guarantees a tangible sales impact, as abandoned cart emails result in an impressive 25% sales rate.
Cons
- Offers relatively high pricing, which might not fit within your budget.
- Provides no backup for emails you accidentally delete, potentially causing data loss and inconvenience for you.
Email Marketing
Price – $19 per month
Newsletters, Auto-replies, Smart campaign builder, Webpages, Registration forms, popups, AI email generator.
Marketing Automation
Price – $59 per month
Everything in Email Marketing including Marketing automation, Revenue pipelines, Event-based workflows, Advanced segmentation, Contact evaluation, and online seminars.
Ecommerce Marketing
Price – $119 per month
All functions of Marketing Automation including Ecommerce connections, Browser alerts, Swift transactional correspondence, Item suggestions, and Abandoned cart retrieval.
GetResponse MAX
Price – $1099 per month
Everything in advanced email and marketing automation, including Dedicated priority support, SMS advertising, Customized onboarding, Transactional email service, Exclusive infrastructure, AI-based suggestions
>>>GET SMARTER : Starting a BigCommerce Store: Waste of Time or Not?
Pro Tips
Consider Integration: Look for email marketing software that smoothly incorporates your Shopify store. This integration eliminates the need to switch between different platforms, streamlining your workflow and ensuring consistent data synchronization.
Evaluate Features: Assess the features each email marketing software offers. Consider whether it provides essential functionalities like automation, customizable templates, segmentation, and analytics. Choose a platform that offers the features you need to effectively engage with your audience and drive sales.
Think About Scalability: Opt for email marketing software that can scale with your business. As your Shopify store grows, you likely need to send more emails and implement more complex marketing strategies. Choose a platform that offers scalable pricing plans or tiered features to accommodate your evolving needs.
Review Pricing Structure: Carefully review the pricing structure of each email marketing software. Consider factors such as the cost per email, additional charges for extra features, and any secret fees. Choose a platform that offers transparent pricing and provides good value for your investment.
Evaluate Customer Support: Look for email marketing software that offers reliable customer support. Whether you have technical issues, questions about features, or need assistance with campaign optimization, responsive and knowledgeable support can be invaluable. Choose a platform that provides multiple support channels and has a reputation for excellent customer service.
Assess Template Customization: Consider the level of template customization diverse email marketing software provides. Look for platforms that allow you to create custom and visually appealing email templates without requiring advanced coding skills. Choose a platform that offers flexibility in template design to ensure your emails reflect your brand’s identity.
Check Deliverability Rates: Pay attention to the deliverability rates of each email marketing software. High deliverability ensures that your emails reach your subscribers’ inboxes instead of receiving flags as spam. Choose a platform with a strong reputation for deliverability to maximize the effectiveness of your email campaigns.
Explore Automation Capabilities: Evaluate the automation capabilities of each email marketing software. Look for platforms that offer advanced automation features such as triggered emails, personalized workflows, and dynamic content. Automation can help you save time, nurture leads, and deliver targeted messages to your audience.
Recap
Discover the top email marketing software for Shopify stores. Shopify Email integrates seamlessly, offering free tier and branded templates. ActiveCampaign provides unlimited sends and advanced automation. Omnisend offers multichannel solutions and competitive pricing.
Klaviyo excels in e-commerce automation and precise segmentation. GetResponse ensures explosive list growth and efficient automation. Each option caters to diverse business needs, empowering your growth and customer engagement.
